Stark/Raving Case Study Create + construct 2017

We are a boutique Boston-based agency specializing in inspiring audiences and strengthening brands across a range of mediums and channels. Whether you are an established company looking for a creative refresh or a rising start-up looking to knock the competition sideways, we are ready to help.

Simpson Gumpertz & Heger is a national engineering firm that designs, investigates, and rehabilitates structures, building enclosures, and materials.

Create + Construct 2017 Rebrand

Simpson Gumpertz & Heger's Create + Construct symposia series brings together a slate of industry experts to explore trends in designing, constructing, and rehabilitating today's most innovative and historic structures. To launch the 2017 season, they reached out to Stark/Raving to reimagine the branding for the event.

Finding inspiration In the groundbreaking work of a industry icon

Brand Identity Exploration

Drawing inspiration from the iconic structures found in Simpson Gumpertz & Heger's storied portfolio of work, Stark/Raving developed a range of brand identities to capture their 60-year commitment to excellence.

Option One: Modern
Option Two: Deconstructed
Option Three: Typographic
Option Four: Geometric Abstraction
The story behind the event's new brand identity

The 2017 Create + Construct Identity

The Final Create + Construct Brand Identity

Creating a visual connection between the sophisticated structures highlighted in the symposia series and the event's identity was vital. Drawing from the depth of SGH projects for inspiration, the final design takes cues from the minimalistic, angular facade of the Contemporary Art Wing of the Corning Museum of Glass in Corning, NY.

Stark/Raving partners with modern companies to create inspired branding and advertising.

Stark/Raving - Providers of Branding, Advertising, Marketing and Media

If you're looking to revitalize your existing brand, launch a new product, or anything in between - we would love to hear from you. Let's make something awesome together.


Created By
Matthew Stumm


Matthew Stumm

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