Create + Construct 2017 Rebrand
Simpson Gumpertz & Heger's Create + Construct symposia series brings together a slate of industry experts to explore trends in designing, constructing, and rehabilitating today's most innovative and historic structures. To launch the 2017 season, they reached out to Stark/Raving to reimagine the branding for the event.
Brand Identity Exploration
Drawing inspiration from the iconic structures found in Simpson Gumpertz & Heger's storied portfolio of work, Stark/Raving developed a range of brand identities to capture their 60-year commitment to excellence.
The 2017 Create + Construct Identity
Creating a visual connection between the sophisticated structures highlighted in the symposia series and the event's identity was vital. Drawing from the depth of SGH projects for inspiration, the final design takes cues from the minimalistic, angular facade of the Contemporary Art Wing of the Corning Museum of Glass in Corning, NY.
Stark/Raving - Providers of Branding, Advertising, Marketing and Media
If you're looking to revitalize your existing brand, launch a new product, or anything in between - we would love to hear from you. Let's make something awesome together.
617.584.4532
Credits:
Matthew Stumm