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WORLD MALARIA DAY 2021 25 APRIL 2021 ‣ ZERO MALARIA ‣ DRAW THE LINE AGAINST MALARIA

This toolkit will be updated with new content between now and World Malaria Day. Some assets will be accessible only later this month.

THIS WORLD MALARIA DAY, LET'S #DRAWTHELINE

On World Malaria Day 2021 we’re asking people around the world to Draw The Line Against Malaria so we can end this deadly disease within a generation.

This important day is a time to reflect and recognise the global effort that has saved more than 7 million lives since 2000 and supported over 20 countries to end malaria for good. This past year, as the world has tackled COVID-19, the fight to end malaria has become even harder. Now, we must protect the progress we've made against malaria to ensure no one is left behind.

Through innovation, investment, determination and commitment we can reach zero malaria. Let's use World Malaria Day to unite and call on our world leaders to act and create a safer world for all.

MALARIA, WE'RE TOO STRONG FOR YOU!

WHAT'S IN THE WORLD MALARIA DAY 2021 TOOLKIT?

  • Zero Malaria Countdown - A social media activation that highlights the success of beating malaria across the globe in the lead up to World Malaria Day
  • Watch, download and share the Zero Malaria Draw The Line Against Malaria film
  • Watch, download and share Zero Malaria's new Draw The Line Against Malaria animation featuring Yemi Alade
  • Suggested posts for social media
  • Hashtags for World Malaria Day
  • Download assets to share including images, GIFs, videos and posters
  • Key messages for World Malaria Day 2021

JOIN OUR ZERO MALARIA COUNTDOWN!

Since the turn of the century, over 20 countries have achieved malaria elimination, showing us that through commitment and innovation, we can end malaria. Now, more countries than ever are achieving and approaching elimination, with the World Health Organization’s E2025 report set to announce the 26 countries and territories within reach of zero malaria cases by 2025.

To mark the incredible achievements made towards elimination, we’ll be counting down to World Malaria Day by spotlighting the countries who have unlocked the benefits of being malaria free! Make sure you join us from April 1st to countdown to zero malaria.

SOCIAL MEDIA POSTS

Join us in counting down to #WorldMalariaDay 🦟 as we recognise countries that have eliminated malaria since 2000! 🗺️ Follow us and stay tuned to find out more about their elimination journeys.

WE ARE THE GENERATION THAT CAN END MALARIA ‣ WATCH AND SHARE THE FILM

WATCH ‣ DOWNLOAD ‣ SHARE

SUGGESTED SOCIAL POSTS FOR FILM

On #WorldMalariaDay we're uniting to #DrawTheLine against the world's oldest and deadliest enemy. A disease that unfairly takes a child's life every two minutes. Malaria, we're too strong for you 💪🏿 💪🏾 💪🏽 💪🏼 💪🏻 Draw The Line at zeromalaria.org
Malaria, we won't let you steal from us anymore🥊 It's not fair that you continue to put half the world's population at risk. This #WorldMalariaDay we're demanding action. 🦟 #DrawTheLine against malaria now at zeromalaria.org

DRAW THE LINE AGAINST MALARIA ANIMATION with Yemi Alade

ANIMATION WILL BE EMBEDDED HERE

WATCH ‣ DOWNLOAD ‣ SHARE

Using a new universal language called the 'Muundo', the world is drawing the line against malaria. Featuring the voice of Nigerian superstar Yemi Alade this fresh new animation explores the story behind the 'Muundo' and how we can all play a part in beating this preventable, treatable yet destructive disease.

SUGGESTED SOCIAL POST FOR ANIMATION

I'm / We're drawing the line against malaria ✍🏽✍🏿✍🏻 with the power of a new universal language. This is the Muundo, and we are the generation that will end malaria. #DrawTheLine at zeromalaria.org 🦟 #WorldMalariaDay

SUGGESTED SOCIAL MEDIA POSTS

Share the message and join the conversation on World Malaria Day (25th April) by using these suggested posts alongside our downloadable resources.

This #WorldMalariaDay, we celebrate that more countries than ever before are on the cusp of elimination! 🦟🌍 #ZeroMalaria starts with all of us, and with continued political leadership, more funding and increased innovation, we can – and must – end malaria once and for all.

A deadly disease has been stealing our futures for far too long 🦟🌍 On #WorldMalariaDay we're standing up to demand action from our world leaders. Let's #DrawTheLine against malaria and end it within a generation➡️ zeromalaria.org

For years, malaria and now COVID-19 has stopped us from attending school, work and building a future. We won't allow a disease to stop us from achieving our potential anymore. ✊🏿✊🏾✊🏽✊🏼✊🏻 This #WorldMalariaDay, it's time to #DrawTheLine at zeromalaria.org 🦟

Malaria, we're too smart for you! 🔬 Thanks to global efforts, since 2000 we have seen 7m lives saved and 6.5bn cases prevented 🙌🏿🙌🏾🙌🏽🙌🏼🙌🏻 COVID-19 has made the fight to end malaria harder, but we can't stop now. Let's #DrawTheLine and ensure no one is left behind 🗣️ zeromalaria.org

We are the generation that can end malaria 🚫🦟 By fighting this deadly disease we strengthen our health systems 🏥 and create a world that is safer for everyone. On #WorldMalariaDay, join us and #DrawTheLine against malaria➡️ zeromalaria.org

Malaria, don't you dare take our future with you! We won't let young children and pregnant women remain at risk from a preventable and treatable disease 🤰🏿🤰🏽🤰🏼🤰🏾🤰🏻 - we can end this. Let's #DrawTheLine this #WorldMalariaDay at zeromalaria.org 🦟

HASHTAGS

#WORLDMALARIADAY #DRAWTHELINE #ZEROMALARIA #ZEROMALARIASTARTSWITHME

ASSETS AND POSTERS

WORLD MALARIA DAY 2021: KEY MESSAGES

  • ACCELERATING WITH URGENCY: In the face of COVID, we must do more to protect everyone at risk of malaria. We can’t focus on beating COVID at the expense of accelerating progress against malaria, a preventable and treatable disease.
  • REALIZING SUCCESS IN ELIMINATION: Malaria elimination is possible and critical to fighting current and future diseases.
  • SECURING GLOBAL HEALTH: Ending endemic diseases like malaria is the pathway to beating pandemics like COVID. Further investments in ending malaria reduces the burden on health systems and increases capacity to prevent, detect and respond to pandemics.
  • ENGAGING YOUTH: Today’s youth are the generation that will end malaria.

CALL TO ACTION

This World Malaria Day, we must protect and accelerate gains against malaria and leverage malaria investments to fight COVID and emerging disease by:

  • Surging investments in malaria programmes and building on the effective community health systems established for the malaria fight.
  • Continuing to invest in collaboration and innovations including in real-time data and scaling up delivery of proven interventions and the research & development of new interventions that help us stay ahead of the parasite and mosquito.
  • Promoting and facilitating safe and timely treatment of fever and increasing PPE supply for health workers.
  • Empowering the next generation to hold leaders accountable for stepped up action to end malaria, a preventable and treatable disease that steals futures and kills a child every two minutes.

PARTNER RESOURCES

To support the World Malaria Day activities, there are already a number of fantastic resources from partners across the globe that can be downloaded and shared across social media.