Steve Maraschiello's

Salesforce Email Marketing Integration

VISION

Integrate current email marketing vendor into a new salesforce instance to support a ten-person, cold-calling telemarketing team for lead management and nurturing.

Platform Setup - Salesforce & Lyris HQ API

Worked with sales, marketing and outbound calling teams to draft the sales process and configure lead screens

Documented and prepared step-by-step training guides

Conducted onsite training for full launch

VISION

Create a new platform that expands current business beyond moisture management products.

Provide solutions that bridge the communication gap between the home owner and construction professional while advocating for better building practices.

Identified target market and demographics

Conducted landscape analysis

Market research & value proposition exercises

Scripted and managed development of "explainer video" for concept testing

Designed and tested concept wireframes

Launched alpha test

BuyObdyke.com Launch

VISION

Increase distribution to across the US by making products available online without disrupting current distribution channels.

Scoped and identified internal needs - discounts, promos, product configuration, etc..

Vetted and demo’d various platform trials against needs

Worked with finance and fulfillment depts for payment & shipping logistics

  • 80% revenue growth in year 2
  • 25% revenue growth in year 3

Received President’s award for achievement

Streaming Video Portal

VISION

Create a customizable video training platform that can be licensed & branded for use with in L&D departments of major financial services companies.

Started out as The Wealth Channel

Before the site was built we needed an effective way to sell the idea to The College's leadership teams so I put together this promo:

After a successful launch & positive feedback we moved into customized versions for current educational partners. I was the lead in vetting our development vendor.

Lead an internal cross-functional team consisting of NML, The College & development vendor

Successfully launched beta platform to 15 locations

Fully Redesigned TheAmericanCollege.edu

VISION

Bring The American College's online presence into the modern era (2010) and make it not “your grandfather’s Oldsmobile”

Redesigned from the ground up (old home page)

Worked with customer service reps to understand users’ pain points - hard to find educational programs

Completely overhauled IA based on feedback from CSR’s

  • Worked with Academics, Advancement & all other departments to update and overhaul their sections of the site
  • Oversaw and hired 5 design temps for content migration
  • Mapped over 500 301’s to maintain SEO
  • Lead onsite training for all departments for new content locations

Thank you for your time & consideration.

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