Integrate current email marketing vendor into a new salesforce instance to support a ten-person, cold-calling telemarketing team for lead management and nurturing.
Platform Setup - Salesforce & Lyris HQ API
Worked with sales, marketing and outbound calling teams to draft the sales process and configure lead screens
Create a new platform that expands current business beyond moisture management products.
Provide solutions that bridge the communication gap between the home owner and construction professional while advocating for better building practices.
Identified target market and demographics
Conducted landscape analysis
Market research & value proposition exercises
Create a customizable video training platform that can be licensed & branded for use with in L&D departments of major financial services companies.
Started out as The Wealth Channel
Before the site was built we needed an effective way to sell the idea to The College's leadership teams so I put together this promo:
After a successful launch & positive feedback we moved into customized versions for current educational partners. I was the lead in vetting our development vendor.
Completely overhauled IA based on feedback from CSR’s
- Worked with Academics, Advancement & all other departments to update and overhaul their sections of the site
- Oversaw and hired 5 design temps for content migration
- Mapped over 500 301’s to maintain SEO
- Lead onsite training for all departments for new content locations