This page includes all of the more notable features released to Adobe Analytics in the last 12 months. For a full list of enhancements made to Adobe Analytics, visit our release notes.
The Analysis Workspace performance help page shows the network, browser and project factors that impact project performance and links to tips for optimization. It can be accessed under Help > Performance in the Workspace menu.
Analysis Workspace performance page
Moving average has been added to Line visualization trendline settings. Also known as a rolling average, a moving average uses a specific number of data points (determined by your 'Periods' selection), averages them, and uses the average as a point in the line. This creates a smooth trendline to view your data by. Examples include 7 day moving average or 4 week moving average.
Journey IQ: Cross-Device Analytics (CDA) can now utilize one of three different methods to identify how devices map to people:
- The Adobe Experience Platform Co-op Graph
- The Adobe Experience Platform Private Graph
- Field-based stitching via a prop or eVar
Our new field-based stitching option simplifies implementation for CDA by removing the need to implement ECID or ID syncing for the purposes of cross-device stitching (ECID is still required for other Experience Cloud integrations). Instead, field-based stitching relies on the presence of a user identifier stored in a prop or eVar to determine which devices to stitch together.
Comparison of CDA stitching options
Customer Journey Analytics (CJA) Enhancements
While creating a connection, you can now backfill up to 13 months of data, irrespective of size. Previously, you could backfill a maximum of 2.5 billion rows.
Anomaly Detection is now available for CJA.
[General availability: Oct 30, 2020] CJA field-based stitching enables you to re-key an event dataset in Adobe Experience Platform data lake from one ID namespace to another. Typically, this means re-keying the event dataset from a cookie-based ID to a person-based ID. This way, the re-keyed dataset may be combined with other person-based data in a CJA connection, thus enabling cross-device/cross-channel analysis in Analysis Workspace.
The Download items as CSV option allows you download up to 50,000 items for a dimension in a freeform table, with segments and filters applied. While the UI will continue to show up to 400 items before pagination, this option allows you to access more rows of data outside of Analysis Workspace.
The Line visualization now offers new settings that make it easier for you to highlight key data points and trends, including show trendlines, show min/max labels, and show X/Y-axis.
- Overlay different regression trendlines on any line visualization to more easily see the trend in the data. Options include Linear, Logarithmic, Exponential, Power and Quadratic. Moving average was also added in October 2020.
Trendlines appear in gray
- Overlay a minimum and maximum value label on any line visualization to quickly highlight the peaks and valleys in a metric.
- Choose to show or hide the x-axis and y-axis of any line visualization. This can be especially helpful when your line visualizations are more compact.
X-axis and Y-axis removed
You can bring all of the settings together, combined with others like "Legend visible", to create compact and insightful visualizations.
Combination of settings to create a simple line visualization
For Media Analytics customers, the Media Concurrent Viewers panel enables you to understand where peak concurrency occurred or where drop-offs happened to provide valuable insight into the quality of content and viewer engagement, and to help with troubleshooting or planning for volume/scale. Learn more
5 new date ranges have been added - Last 7/14/30/60/90 full days - so that you can choose from date ranges that do not include partial-day data for today.
Last full days date range options
Customer Journey Analytics (CJA) Enhancements
CJA no longers treat all users as admins. Only users who have been designated as product admins in the Adobe Admin Console will be able to do the following actions:
- Create/update/delete Connections or Data Views
- Update/delete projects, filters, or calc metrics that were created by other users
- Share a Workspace project to all users
Cross-device Analytics (CDA) is now available in EMEA and APAC, including the option to use a private graph.
Field-based stitching is available for Cross-device Analytics in Americas and EMEA. This gives you the option to stitch based on a user ID stored in an Analytics field (prop or eVar) instead of using device graph (co-op or private.) The enhancement removes the requirement to implement ECID and removes the requirement to implement ID syncing for purposes of CDA.
Data Collection Enhancements
China data collection now supports Experience Cloud ID Service, first-party SSL and server-side forwarding. Reach out to your Adobe team for more information.
The Data Repair API (Public Beta) provides you with a mechanism to delete or edit existing Adobe Analytics data. Repair requests are made by submitting a job definition which includes the report suite, date range, variables and actions to be applied to the data. During the public beta, the API will support deletion of Activity Map data; additional features will be rolled out later this year. Contact Customer Care for access to this API Beta. Learn more
4 new date ranges have been added - This Week/Month/Quarter/Year (excluding today) - so that you can choose from date ranges that do not include partial-day data for today.
This X (excluding today) date ranges
The default landing page for Adobe Analytics is now the Analysis Workspace project list, rather than Reports. This change will occur for anyone who has not previously set a custom landing page. For those individuals landing here for the first time, there will be a modal highlighting the Analysis Workspace training tutorial to help get you started.
Attribution IQ Enhancements
The Algorithmic Attribution IQ model uses statistical techniques to allocate credit across the dimension values in your report; it is not rules-based like other models offered to date. This new model is available everywhere attribution exists today - in freeform tables, calculated metrics and the Attribution panel. The Algorithmic model is available for the Analytics Ultimate package.
Custom lookback windows are now available for all models in Attribution IQ, in addition to Visitor and Visit lookback options that have been offered to date. This option lets you expand the attribution window beyond the reporting range (up to a maximum of 90 days), and applies to each conversion in the reporting range. Custom lookbacks will typically increase the attribution accuracy for events that happen early in the reporting period by accounting for interactions that occurred in the prior month(s). This contributes to seeing less events attributed to "None" in reporting as well.
For example, for a conversion occurring on May 20th, a lookback window of 10 days would evaluate all dimension touchpoints from May 10th to May 20th in the attribution model.
Data Democratization Enhancements
When sharing a Workspace project, you can now place recipients in one of three project roles, depending on the project experience you want them to have: Edit, Duplicate and View. Roles are tied to the user and project, and are independent of user permissions.
Additionally, all users can now share projects to groups. Non-admins can share to groups they are a member of, with the exception of “All”. Admins can share to any group, just as before.
Workspace projects can be co-edited by any user now, both admins and non-admins. Recipients added to the “Can edit” role can save over a project that has been shared to them and function as co-owners. This enables better project collaboration with members of your team.
Edit recipients can save over a project they do not own
Workspace projects can be shared as view-only by adding recipients to the “Can view” role. When a viewer opens the shared project, they receive a more restrictive project experience, with no left rail and limited interactions. This may be desired if you are sharing a project to users that are less familiar with your organization’s data structure, Analysis Workspace or Adobe Analytics generally, but you still want them to consume data and insights in a safe environment.
Workspace Panel Enhancements
The Quick Insights panel (and template) provides guidance for non-analysts and new users of Analysis Workspace to learn how to answer business questions quickly and easily.
The Analytics for Target (A4T) panel lets you analyze your Adobe Target activities and experiences, with lift and confidence, in Analysis Workspace.
The blank panel in Workspace now includes panels and visualizations, giving users a more seamless way to pick the analysis workflow that they need. Just as before, users can also choose to make the blank panel their starting screen when they open a new project.
Blank panel includes panel and visualization analysis options
The About Workspace page provides information about your Analysis Workspace environment, your Analytics administrators should you need support, and a way to provide in-product feedback. It can be found under Workspace Help > About Workspace.
Data Collection Enhancements
First-party domains are now supported in China RDC. This enables customers with a .cn domain to request a first-party domain for use inside of mainland China.
Adobe Analytics dashboards is a mobile app that allows users anytime, anywhere access to insights from Adobe Analytics. Intended for executives seeking on-the-go access to key metrics, the app enables access to curated, interactive scorecards and will be available for both the iOS and Android operating systems.
Mobile app scorecards are built within Analysis Workspace. When you create a new project, you can choose to build a standard Workspace project, or a blank mobile scorecard. Learn more
You can now drop components directly into a blank project or panel, and a freeform table will automatically be built for you in a recommended format. Additionally, improvements were made to how mixed component types (e.g. dimension & metric) are handled when dropped into a blank freeform table together.
Video Analytics Player State tracking enables tracking of how viewers are interacting with the player during playback. This includes a standard set of solution variables, including full-screen, mute, captions, picture-in-picture, and in focus. Learn more
The Adobe Analytics team has made several accessibility improvements to Analysis Workspace, including improved keyboard navigation, color contrast, and screen reader support. Learn more
Adobe Experience Cloud: Unified Product Domain
Adobe Experience Cloud is updating the domain and interface header to unify and improve your experience across all Experience Cloud applications. These enhancements are designed to simplify your experience in small but important ways and will not change your current workflows. The migration to a unified product domain for Adobe Analytics began on January 16, 2020 and completed on May 28, 2020. Updates include:
- New Adobe Analytics URL: https://experience.adobe.com/analytics
- Easier switching between your organizations or to a different application.
- Improved product help: Experience League is integrated into the product so that a help search also includes results from community forums and video content.
- Improved notifications: Notifications drop-down now has two tabs - one for Analytics notifications, and one for more global Experience Cloud announcements. It also includes the ability to mark all notifications as read.
- Improved product feedback options: A new feedback mechanism has been added right in the Help menu, making it easier to report issues or share your ideas. Additionally, our Analytics survey has been redesigned to be less intrusive to your workflow.
Note: While Adobe Analytics works to remove all omniture.com domain references from its architecture, it is important to add omniture.com to your allowed list as a third-party cookie. If your organization blocks third-party cookies, please reach out to Customer Care to regain your access to Adobe Analytics.
Data Collection Enhancements
Adobe Experience Platform Edge Network enables you to use a single, Web SDK tag to send data to multiple Adobe solutions. You can also forward data that was sent to Experience Edge to Adobe Analytics. Learn more
Bulk Data Insertion API enables you to easily and independently ingest batches of Analytics data, which can be useful for server-side and offline data. Learn more
Customer Journey Analytics (CJA) Enhancements
Customer Journey Analytics is now available globally, expanding to EMEA and APAC regions with this release.
Automated dataset backfills have been added to CJA. This capability lets you import all historical data for a connection from Adobe Experience Platform into CJA.
Non-production Adobe Experience Platform sandboxes can now be leveraged in CJA Connections.
Multiple Report Suites can be analyzed in a single Workspace project by selecting suites at the panel level. This allows you to conduct side-by-side panel analysis across different sets of data.
You can apply a report suite to all panels at once by right-clicking any panel and choosing "Apply Report Suite to All Panels".
Right-click > All Report Suite to All Panels option
Note: Data from multiple report suites cannot be combined in tables, segments or calculated metrics (summed, divided, etc). The best practice for a holistic data approach continues to be sending all hits to a global suite.
Improvements have been made to Experience Cloud Audience Publishing. You can now publish audiences (segments) and make them available six times faster, reducing the current latency time from 48 hours to approximately 8 hours, and possibly faster, depending on traffic and segment size. Additionally, the number of segments that can be published at one time has been increased from 20 to 75 per report suite.
The Analysis Workspace Training Tutorial walks users through common terminology and steps for building their first analysis in Workspace. It is available as a standard template in the New Project modal and replaces the 'Sample Project' that exists today for new users that don't have any other projects in their list.
Since this is a template, you can create your own tutorials from it, tailoring them to your organization's unique use cases and data structure (eVars, custom events).
Adobe Labs (Technology Previews) allows you to engage with emerging technologies, to discover valuable insights, and to influence future Analytics feature development & priorities. When using a Labs prototype, you get to evaluate the feature within the context of your own business use cases and data.
A Cross-Device Analytics (adobe.ly/aacda) template has been added to help you get the most value out of your cross-device, digital data in Analysis Workspace.
Cross-Device Analytics Workspace template
The Workspace debugger can now be enabled from the Workspace Help menu, giving you a more seamless way to start debugging projects and learning the 2.0 Analytics API.
New Workspace Shortcuts have been added to improve ease of navigation with projects:
- Search the left rail: Ctrl + /
- Moving between panels: Alt + Left/Right arrows
- Expand/Collapse all panels: Alt + M
- Expand/Collapse active panel: Alt + Ctrl + M
Freeform Table Builder allows you to drag & drop in many dimensions, breakdowns, metrics and segments to build tables that answer more complex business questions. Data will not update on-the-fly; instead, it will update once you click "Build", saving you time since the table only updates once.
Preview the format of a table before spending time to render real data using the Table Builder preview option.
Preview your table structure before rendering real data
You can manually reorder static rows within Table Builder. This allows you to arrange table static rows in the exact order you need them - for example, Visits, then Orders, then Conversion Rate. Previously, static rows could only be sorted by a column or alphabetically.
Over the next several months, Analysis Workspace will be undergoing user interface improvements. The goal of these changes is to make the application more accessible for our users, as well as provide a more consistent experience across all Experience Cloud applications.
Customer Journey Analytics (CJA) is now available as an add-on to Adobe Analytics. CJA allows you to bring your customer data from any channel you choose — both online and offline — into Adobe Experience Platform, and then analyze this data just as you would your existing digital data using Analysis Workspace today. CJA includes the ability for you to control how you connect your online and offline data in Analysis Workspace on any common customer ID, finally allowing you to do attribution, segmentation, flow, fallout, etc. across your entire customer dataset in Adobe Analytics.
Analytics Select, Prime, and Ultimate customers are eligible to purchase this add-on product. Please contact your Adobe account team for further details.
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Visit adobe.ly/aaresources for a full list of Adobe Analytics Spark pages & other helpful resources.