This page includes all of the more notable features released to Adobe Analytics in the last 12 months. For a full list of enhancements made to Adobe Analytics, visit our release notes.
The default landing page for Adobe Analytics is now the Analysis Workspace project list, rather than Reports. This change will occur for anyone who has not previously set a custom landing page. For those individuals landing here for the first time, there will be a modal highlighting the Analysis Workspace training tutorial to help get you started.
Attribution IQ Enhancements
The Algorithmic Attribution IQ model uses statistical techniques to allocate credit across the dimension values in your report; it is not rules-based like other models offered to date. This new model is available everywhere attribution exists today - in freeform tables, calculated metrics and the Attribution panel. The Algorithmic model is available for the Analytics Ultimate package.
Custom lookback windows are now available for all models in Attribution IQ, in addition to Visitor and Visit lookback options that have been offered to date. This option lets you expand the attribution window beyond the reporting range (up to a maximum of 90 days), and applies to each conversion in the reporting range. Custom lookbacks will typically increase the attribution accuracy for events that happen early in the reporting period by accounting for interactions that occurred in the prior month(s).
For example, for a conversion occurring on May 20th, a lookback window of 10 days would evaluate all dimension touchpoints from May 10th to May 20th in the attribution model.
Data Democratization Enhancements
When sharing a Workspace project, you can now place recipients in one of three project roles, depending on the project experience you want them to have: Edit, Duplicate and View. Roles are tied to the user and project, and are independent of user permissions.
Additionally, all users can now share projects to groups. Non-admins can share to groups they are a member of, with the exception of “All”. Admins can share to any group, just as before.
Workspace projects can be co-edited by any user now, both admins and non-admins. Recipients added to the “Can edit” role can save over a project that has been shared to them and function as co-owners. This enables better project collaboration with members of your team.
Edit recipients can save over a project they do not own
Workspace projects can be shared as view-only by adding recipients to the “Can view” role. When a viewer opens the shared project, they receive a more restrictive project experience, with no left rail and limited interactions. This may be desired if you are sharing a project to users that are less familiar with your organization’s data structure, Analysis Workspace or Adobe Analytics generally, but you still want them to consume data and insights in a safe environment.
Workspace Panel Enhancements
The Quick Insights panel (and template) provides guidance for non-analysts and new users of Analysis Workspace to learn how to answer business questions quickly and easily.
The Analytics for Target (A4T) panel lets you analyze your Adobe Target activities and experiences, with lift and confidence, in Analysis Workspace.
The blank panel in Workspace now includes panels and visualizations, giving users a more seamless way to pick the analysis workflow that they need. Just as before, users can also choose to make the blank panel their starting screen when they open a new project.
Blank panel includes panel and visualization analysis options
The About Workspace page provides information about your Analysis Workspace environment, your Analytics administrators should you need support, and a way to provide in-product feedback. It can be found under Workspace Help > About Workspace.
Data Collection Enhancements
First-party domains are now supported in China RDC. This enables customers with a .cn domain to request a first-party domain for use inside of mainland China.
Adobe Analytics dashboards is a mobile app that allows users anytime, anywhere access to insights from Adobe Analytics. Intended for executives seeking on-the-go access to key metrics, the app enables access to curated, interactive scorecards and will be available for both the iOS and Android operating systems.
Mobile app scorecards are built within Analysis Workspace. When you create a new project, you can choose to build a standard Workspace project, or a blank mobile scorecard. Learn more
You can now drop components directly into a blank project or panel, and a freeform table will automatically be built for you in a recommended format. Additionally, improvements were made to how mixed component types (e.g. dimension & metric) are handled when dropped into a blank freeform table together.
Video Analytics Player State tracking enables tracking of how viewers are interacting with the player during playback. This includes a standard set of solution variables, including full-screen, mute, captions, picture-in-picture, and in focus. Learn more
The Adobe Analytics team has made several accessibility improvements to Analysis Workspace, including improved keyboard navigation, color contrast, and screen reader support. Learn more
Adobe Experience Cloud: Unified Product Domain
Adobe Experience Cloud is updating the domain and interface header to unify and improve your experience across all Experience Cloud applications. These enhancements are designed to simplify your experience in small but important ways and will not change your current workflows. The migration to a unified product domain for Adobe Analytics began on January 16, 2020 and completed on May 28, 2020. Updates include:
- New Adobe Analytics URL: https://experience.adobe.com/analytics
- Easier switching between your organizations or to a different application.
- Improved product help: Experience League is integrated into the product so that a help search also includes results from community forums and video content.
- Improved notifications: Notifications drop-down now has two tabs - one for Analytics notifications, and one for more global Experience Cloud announcements. It also includes the ability to mark all notifications as read.
- Improved product feedback options: A new feedback mechanism has been added right in the Help menu, making it easier to report issues or share your ideas. Additionally, our Analytics survey has been redesigned to be less intrusive to your workflow.
Note: While Adobe Analytics works to remove all omniture.com domain references from its architecture, it is important to whitelist omniture.com as a third-party cookie. If your organization blocks third-party cookies, please reach out to Customer Care to regain your access to Adobe Analytics.
Data Collection Enhancements
Adobe Experience Platform Edge Network enables you to use a single, Web SDK tag to send data to multiple Adobe solutions. You can also forward data that was sent to Experience Edge to Adobe Analytics. Learn more
Bulk Data Insertion API enables you to easily and independently ingest batches of Analytics data, which can be useful for server-side and offline data. Learn more
Customer Journey Analytics (CJA) Enhancements
Customer Journey Analytics is now available globally, expanding to EMEA and APAC regions with this release.
Automated dataset backfills have been added to CJA. This capability lets you import all historical data for a connection from Adobe Experience Platform into CJA.
Non-production Adobe Experience Platform sandboxes can now be leveraged in CJA Connections.
Multiple Report Suites can be analyzed in a single Workspace project by selecting suites at the panel level. This allows you to conduct side-by-side panel analysis across different sets of data.
You can apply a report suite to all panels at once by right-clicking any panel and choosing "Apply Report Suite to All Panels".
Right-click > All Report Suite to All Panels option
Note: Data from multiple report suites cannot be combined in tables, segments or calculated metrics (summed, divided, etc). The best practice for a holistic data approach continues to be sending all hits to a global suite.
Improvements have been made to Experience Cloud Audience Publishing. You can now publish audiences (segments) and make them available six times faster, reducing the current latency time from 48 hours to approximately 8 hours, and possibly faster, depending on traffic and segment size. Additionally, the number of segments that can be published at one time has been increased from 20 to 75 per report suite.
The Analysis Workspace Training Tutorial walks users through common terminology and steps for building their first analysis in Workspace. It is available as a standard template in the New Project modal and replaces the 'Sample Project' that exists today for new users that don't have any other projects in their list.
Since this is a template, you can create your own tutorials from it, tailoring them to your organization's unique use cases and data structure (eVars, custom events).
Adobe Labs (Technology Previews) allows you to engage with emerging technologies, to discover valuable insights, and to influence future Analytics feature development & priorities. When using a Labs prototype, you get to evaluate the feature within the context of your own business use cases and data.
A Cross-Device Analytics (adobe.ly/aacda) template has been added to help you get the most value out of your cross-device, digital data in Analysis Workspace.
Cross-Device Analytics Workspace template
The Workspace debugger can now be enabled from the Workspace Help menu, giving you a more seamless way to start debugging projects and learning the 2.0 Analytics API.
New Workspace Shortcuts have been added to improve ease of navigation with projects:
- Search the left rail: Ctrl + /
- Moving between panels: Alt + Left/Right arrows
- Expand/Collapse all panels: Alt + M
- Expand/Collapse active panel: Alt + Ctrl + M
Freeform Table Builder allows you to drag & drop in many dimensions, breakdowns, metrics and segments to build tables that answer more complex business questions. Data will not update on-the-fly; instead, it will update once you click "Build", saving you time since the table only updates once.
Preview the format of a table before spending time to render real data using the Table Builder preview option.
Preview your table structure before rendering real data
You can manually reorder static rows within Table Builder. This allows you to arrange table static rows in the exact order you need them - for example, Visits, then Orders, then Conversion Rate. Previously, static rows could only be sorted by a column or alphabetically.
Over the next several months, Analysis Workspace will be undergoing user interface improvements. The goal of these changes is to make the application more accessible for our users, as well as provide a more consistent experience across all Experience Cloud applications.
Customer Journey Analytics (CJA) is now available as an add-on to Adobe Analytics. CJA allows you to bring your customer data from any channel you choose — both online and offline — into Adobe Experience Platform, and then analyze this data just as you would your existing digital data using Analysis Workspace today. CJA includes the ability for you to control how you connect your online and offline data in Analysis Workspace on any common customer ID, finally allowing you to do attribution, segmentation, flow, fallout, etc. across your entire customer dataset in Adobe Analytics.
Analytics Select, Prime, and Ultimate customers are eligible to purchase this add-on product. Please contact your Adobe account team for further details.
To provide additional assistance in managing privacy data, a set of reserved Privacy dimensions are available to be used in conjunction with specific context data variables. These consent management dimensions provide an easy to use framework for capturing the consent status on each analytics hit. Learn more
Enable Privacy reporting in the Admin Console
Freeform table total rows now include two totals – a Table total and a Grand total. The Table total row accounts for report filters applied; previously, only segmentation impacted totals. With this change to Freeform totals, dependent visualizations will be updated (e.g. linked Summary Number visualizations), as well as exported CSV and PDF data. Additionally, ‘Show Totals’ and ‘Show Grand Total’ options have been added to Column Settings. Learn More
The ability to easily exclude "Unspecified (None)" has been added as an option within report filters.
Option to remove Unspecified (None) within report filters
Purple granularity time components (Minute, Hour, Day, Week, Month, Quarter, Year) have been deprecated. The purple time components have always behaved exactly like their orange dimension counterparts, so this change will simplify the experience by removing redundant components. No action needs to taken if you previously used one of the purple time components.
With this change, the purple Time section has also been renamed to Date Ranges .
Purple granularity components have been deprecated
Media Attribution Improvements: Media companies that wish to test out the location of their video content and the placement or CTA that lead to the most videos watched can leverage Adobe Analytics with Video Analytics to more accurately attribute video successes to their locations on a page or app. This allows these companies to test out the best possible location to get the most eyeballs on their videos, to optimize where videos are performing the strongest, and monetize on that content by charging higher CPM rates based on where they’re located, e.g., the prime spot on a carousel or slideshow loop that leads to the most free app downloads and watches.
Journey IQ: Cross-Device Analytics (CDA) integrates with the Adobe Experience Platform Identity Service, utilizing either the Co-op Graph or Private Graph to identify how devices map to people. It then leverages this intelligence to create a cross-device view of user behavior. CDA includes unrivaled capabilities and tools to help your enterprise understand multi-device usage and the customer experience across those devices in their interactions with your brand. It sits as a layer below Analysis Workspace to provide deep insight into person-based audience analysis and cross-device attribution, segmentation and journey analysis using powerful tools such as Fallout, Flow, Cohort, Segment IQ and Attribution IQ.
Flow with Cross-Device Analytics
An update to the Classifications architecture begins this month, with a small number of early adopters migrating to it. The update significantly reduces the time it takes for uploads (including rule logic) to be imported/ingested and made available for reporting.
To make dimension items more discoverable, we are now showing the expand chevron on all dimensions.
Chevrons expose items within each dimension
Activity Impressions and Activity Conversions, two metrics set through the Analytics for Target (A4T) integration, have been enabled for Attribution IQ. In Analysis Workspace to date, these metrics have been inflated compared to Reports & Analytics, an issue that impacted each Target Activity differently. With this change, you can now apply a "same touch" attribution model to the metrics to bring Workspace inline with Reports & Analytics and Adobe Target.
Attribution models can be applied directly in freeform table columns, or in the Calculated Metric builder. To ensure all users at your organization utilize the 'same touch' versions of these metrics, it is recommended you create calculated metrics and then hide the out-of-the-box metrics through project or VRS curation.
Same Touch attribution models applied to A4T metrics
The dropdown filter item limit has been increased from 50 to 200. This enhancement will accommodate a variety of use cases, such as adding all countries or all US states & provinces to a single filter.
The Magento Marketing & Commerce template includes pre-built insights for retailers on your commerce activities to help you improve sales.
3 new Cohort table settings have been added, including the ability to 1) only display percentages, 2) round percentages to the nearest whole number, and 3) show an average percent row at the top of the table. The average row is especially helpful in viewing retention or churn overall, rather than by individual cohort rows.
The option to 'Show items from last 18 months' has been added to the left rail. You now have the option to view dimension items collected during the last 90 days (default behavior), or extend to 6 months then 18 months if you still cannot find the item you need.
'Equals any of' and 'Does not equal any of' segment operators have been added to the segment builder. Use these operators to filter to a list of specific items, instead of using multiple OR statements or 'Contains any of'. Using these operators instead of 'contains any of' will help improve query speed as well.
Dimension models have been added to the segment builder. Primarily helpful for sequential segmentation, these models allow you to segment for persisted values of a dimension (default), instances, or non-repeating instances of a dimension. Dimension models support the Flow include/exclude repeats option that was added in May.
Several out-of-the-box component filters (tags) have been added to the left rail in Analysis Workspace, to help you find the components you need faster.
Post-processed data is now available in the Experience Cloud Debugger. Login via the Experience Cloud and turn on "Retrieve post-processed hits" to see hits after VISTA and processing rules have been applied. For example, if your organization relies heavily on mapping context data in processing rules, you can now see where each context data variable gets stored directly in the debugger.
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Visit adobe.ly/aaresources for a full list of Adobe Analytics Spark pages & other helpful resources.