Isn't it ironic how makeup, a tool used to enhance your appearance, is advertised differently from what the product actually is? Many times we've seen mascara commercials claiming that they lengthen lashes over 200% or that they can be applied with no clumps at all.
Women sponsoring lipstick will also be shown with a full face of makeup, ideal facial features, and luscious hair, even though all they are trying to advertise is lipstick.
Media bias is evident all over the field of cosmetics, typically trying to enhance the way the product seems or make claims of the "miracles" a product provides.
Truth surrogates are one of the most common fallacies used within cosmetic media bias. For example, an advertisement for Maybelline's Anti-Aging Eraser Concealer claims 7 years of research behind its anti-aging abilities, without providing credible sources.
Another truth surrogate is seen in another Maybelline ad, but for lipstick this time. This product claims to smooth and soften lips in just 5 days, starting the claim with the words, "clinically proven." Again, no credible sources were cited.
The advertisements that commit these fallacies are endless, especially within the cosmetic world. These brands would be a lot more trustworthy if they would just advertise the product without bending the truth.