The brand for outfit for the high class family, who’s looking for uniqueness and coming out stand. The logo got inspired by the Neroli, the orange flower, where it present in symbolic way, which reflect the elegant and excellency. The color give the feeling of warming and welcoming, with using the Upper Case letter which up left the brand image and give it more credit of very high ending product to the customer. Simple, Elegant, Warming and Inspire. Neroli say all that in one iconic.