The Pub Test
They key is to remember that social media is supposed to be, well, social. So apply the pub test: how well would your communications strategy go down in the pub? Are you butting into conversations? Tapping people on the shoulder and blurting out how great your product or service is? After five minutes people will start ignoring you; fifteen and you’ll be asked to leave.
Lets say you happen to know a lot of people in our pub will buy from you, but you don’t know which ones. You could use a bit of research and pick on people who fit your demographic, but you’ll still be annoying them.
Read on to discover what you should do...
Social Media is not new!
There’s a great deal to learn by taking a trip back in time to the classical period and looking at the Greek oral tradition of storytelling. Homer’s Iliad and Odyssey developed over time as they were retold again and again and refined according to audience reaction. Audience response was as important to storytellers in the 8th century BC as it is today.
If you really want to understand storytelling, it might be an idea to look again to ancient Greece and read Aristotle’s Poetics – still regarded today as the original and best manual on how to tell a story.