Deciding Strategy Segmentation, targeting and positioning

Positioning is the final stage of developing a marketing strategy and should provide the targeted consumers with a product or service that meets their needs better than the competition. This means developing a marketing strategy aimed at influencing how a particular market segmentation perceives a good or service in comparison to the competition.

Above are 4 global sports brands. You are to think about the positioning of each of these. What is it that makes them different and stand out to their target audience. In order to do this, you might want to consider how they have segmented the market, what target marketing strategy they have used and how they have made themselves stand out from their competition.

Add your thoughts against the forum titled: Positioning of Sports Brand


Created with images by morzaszum - "spot runs start" • ~ezs - "NIKE" • Rod Senna - "adidas" • hyku - "Puma Store"

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