7:00 - 8:00 Reception with drinks & finger food along with a DJ that will be playing throughout the whole event

8:00 – 8:15 A host ( influencer ) will be welcoming the guests and briefing the event

8:15 – 8:45 Sax phone performance part 1

8:45 – 9:15 Showing the winter through a through a fashion presentation in-store ( part 1 )

9:15 – 9:30 Models will be modeling in the store window display

9:30 – 10:00 Sax phone performance part 2

10:00–10:30 Showing the winter through a through a fashion presentation in-store ( part 2 )

10:30–11:00 Closing ceremony

Event Planning & Execution Proposal

Event name: Armani jeans winter collection launch

Event planning details: the event is planned to be held in mid of January 2017 at city stars store

The event will accommodate 60 guests. Attendees will be influencers , media and potential customers

Event target is to create buzz through social media platforms and influencers

The duration of the event will be four hours.


Invitations & giveaways will be sent out to the media & influencers & they will be sharing photos of it on their Instagram accounts before the event to create a buzz on the social media

Media & influencers will be covering the event by posting pictures on their accounts during the event

Event hashtag will be #denimforyou so we can keep records of all the posts that has been posted on instagram


Invitation artwork references

Models from Armani jeans 16'17 winter campaign will be customized like below refrence so the crowd can take pictures with & share on their social media account to create buzz

Event poster that will be shared on social media

Models will be showcasing the winter collection throughout a fashion presentation

Event backdrop reference

A drawer will be drawing people and giving them the drawing branded with armani jeans logo on a paper or a t-shirt


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