ARMANI JEANS EVENT

EVENT SEQUENCE

7:00 - 8:00 Reception with drinks & finger food along with a DJ that will be playing throughout the whole event

8:00 – 8:15 A host ( influencer ) will be welcoming the guests and briefing the event

8:15 – 8:45 Sax phone performance part 1

8:45 – 9:15 Showing the winter through a through a fashion presentation in-store ( part 1 )

9:15 – 9:30 Models will be modeling in the store window display

9:30 – 10:00 Sax phone performance part 2

10:00–10:30 Showing the winter through a through a fashion presentation in-store ( part 2 )

10:30–11:00 Closing ceremony

Event Planning & Execution Proposal

Event name: Armani jeans winter collection launch

Event planning details: the event is planned to be held in mid of January 2017 at city stars store

The event will accommodate 60 guests. Attendees will be influencers , media and potential customers

Event target is to create buzz through social media platforms and influencers

The duration of the event will be four hours.

EVENT PR

Invitations & giveaways will be sent out to the media & influencers & they will be sharing photos of it on their Instagram accounts before the event to create a buzz on the social media

Media & influencers will be covering the event by posting pictures on their accounts during the event

Event hashtag will be #denimforyou so we can keep records of all the posts that has been posted on instagram

EVENT SETUP & ARTWORK

Invitation artwork references

Models from Armani jeans 16'17 winter campaign will be customized like below refrence so the crowd can take pictures with & share on their social media account to create buzz

Event poster that will be shared on social media

Models will be showcasing the winter collection throughout a fashion presentation

Event backdrop reference

A drawer will be drawing people and giving them the drawing branded with armani jeans logo on a paper or a t-shirt

MEDIA

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