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UX Project Sampler A tasting of my craft & experience

Uday Gajendar, UX Architect at Automation Anywhere • Updated 7/26/20

I've tackled a range of problems & domains over the past 15+ years designing in Silicon Valley. Here's a sampler.

Full case study narratives available through 1-1 portfolio viewings.

Instart: Core App Re-design + New Feature Designs | 2018 - 2019 - Partially Shipped

[Duration: 9 months] As the Director of UX (indefatigable "Team of One") I drove the re-design of the existing core product, including a new design system, and led the creation of prototype concept cars for Sales Kickoff, to inspire the sales team and customer base. Design Thinking sessions with execs were held, with multiple rounds of customer feedback sessions. Various aspects of the designs were shipped, but the company was soon sold/acquired by Akamai.

Various pieces of the design system, including revamped global nav and charting modules.

AVI Networks: Core App Feature Designs | 2017 - 2018 - Explorations

[Duration: ~1 year off/on as consultant] As a consultant, I supported the Product and Engineering teams by updating critical flows and providing exploratory designs for certain key features. Much of the work involved data visualization, innovating navigational models, and interaction schemes for a web-based virtual infrastructure management product.

Complex data visualization and application flows to refresh the core product experience.

Cumulus: Workflow Designs for New Features | 2018 - Partially Shipped

[Duration: ~9 weeks] As a consultant via a third party UX agency, I led discovery sessions and collaborative design sessions with Product and Engineering leaders (partially remote) for a new onboarding workflow to setup virtual networking infrastructure. This involved interpreting fuzzy requirements, multiple iterations of workflows, and clickable wireframes to ensure a clear coherent design direction.

Various pieces of highly complex, iterative workflows with a sketch of proposed dashboard UI.

PayPal: Mobile Point of Sale Bluetooth UX | 2017 - Shipped

[Duration: 1 year] As the Design Lead for PayPal Here (a competitor to Square), I was charged with defining an improved Bluetooth-based pairing model (and smartphone UI) for newly released mobile Point of Sale (mPOS) devices, produced by a third party vendor. This involved solving for customer-validated issues like poor battery life, obtuse pairing steps, and confusing hardware cues.

PayPal Here Bluetooth pairing journey and updated smartphone interface, successfully shipped.

PayPal: Mobile UX Concepts for Merchants | 2017 - Explorations

[Duration: 1 year] Explored concepts for an "all in one" mobile merchant app (PayPal had two competing apps with overlapping features) to a) foster dialogues with internal stakeholders and b) solicit feedback from merchants on existing solutions. Analysis was based upon a deep look into merchant "Jobs to Be Done" against hypothesized needs per site visits at their shops (ex: needs for daily operations, status of revenue/sales, outstanding invoices, multiple payment options, etc.).

PayPal mobile app analysis, including models for feature parity & speculative UI layouts.

Medallia: Core App Design System + Workflows For New Features | 2016 - Delivered/Shipped

[Duration: ~ 6 months] As on-site contractor, I supported the internal design team in extending the interaction & visual design system ("Ocean") and created workflow diagrams visualizing complex page/feature relationships for the core product – a robust enterprise suite akin to Salesforce (with heavy customization controls being transitioned from command-line to web-based UI). Detailed specs delivered to Dev and PM teams, per sprint cycles.

Range of design delivery at Medallia, from flow diagrams to UI layouts to visual specs.

Facebook: Ads API Onboarding Flows + Admin UI | 2016 - Shipped

[Duration: ~ 3 months] As on-site contractor, I supported a team focused on improving the onboarding UX for the Ads API geared towards FB Ads developers, a highly technical audience. This included discovery and creation of coherent onboarding flows, with key dependencies on multiple subflows & features owned by other teams, etc. I also created sketches and mockups of the screens in a rapidly iterative fashion with remote dev team. Delivered specs for release.

Snippets of highly complex onboarding flows for Facebook Ads API with UI layout models.

Peel: Mobile Remote Control App | 2015 - Explorations

[Duration: 6 months] As Principal Designer, I led iterative explorations of the visual & interaction design for remote control layouts (Peel is meant to replace the physical remote on your coffee table). The goal was to satisfy both ergonomic & innovative feature potential that addressed user demands for simplified access to TV / Home Theater systems. Project later de-prioritized to focus on a content instrumentation approach to lifting app metrics.

A range of touch-based layouts & gestural controls for an enhanced remote control UX.

CloudPhysics: Core App Re-design: Visual Analytics, Partner Portal, etc. | 2014 - Shipped

[Duration: 1 year] As Director of UX (resilient team of one!) I led the total re-design of the main web-based enterprise app, for IT analysts monitoring the performance of their datacenters via "predictive analytics" sent by the CloudPhysics engine. I revamped the charting UI system for multiple states, delivered visual specs for the Partner Portal, and updated various features for IT analysts, leveraging our internal Sales and Dev teams for expertise and customer validation. Full BayCHI talk on process & outcomes >

Brief snippets of visual charting system library for the "cards" UI metaphor of core app.
Screenshot of the updated Partner Portal for CloudPhysics partners.

Citrix Labs: Crystal Palace App | 2012 - 2014 - Shipped

[Duration: 2 years] Principal Designer for long-term experimental project with Citrix Labs (based in Sydney, Australia) exploring a cloud-based, cross-device sharing service, that lets you move content among mobile devices. Iterated & validated various touch/gesture-based control systems for phones and tablets. Multiple patents filed, as well.

A schematic analysis of the contexts & devices across a user's journey of using this new service.
One of the many interaction models explored for a cohesive, continuous UX across devices.

Full case study narratives available through 1-1 portfolio viewings. If you like what you see here, please get in touch: udanium@gmail.com.

Created By
Uday Gajendar
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