ON THE EDGE Marketing Strategy Proposal

Hey, Rock!

For independent artists, marketing strategy is an extremely important part of getting hired. This includes valuable tools such as your website, social media presence and even your business cards! This proposal highlights a few preliminary ideas to help us ensure we are headed in the right direction for your business.


Based on your survey answers, we will primarily be working towards building a website. I did note; however, that you do not currently have a logo. Even if we design something very simple, it is important that we select a logo that can be used across the site and other platforms. The first step of marketing strategy is having a cohesive brand image!

Below are a few examples of how simple the logo could be. Please let me know your thoughts on these and what preferences you have!


Using Squarespace, we can create an easy-to-use site with important information, photos, samples of music and more! We can work together to determine what items are most important for the site.


After completion of the website, we will determine the best way to market your business. This could include physical handouts, electronic press kits, social media campaigns or combination of may different sources.

Thank you for allowing me the opportunity to present these ideas to you. I look forward to working with you to ensure that your business gets noticed... and you get hired! Please provide me with your honest feedback and we will move forward to begin determining the specifics of our process! Talk soon!

Paris Williford

P, Inc. Events L.L.C. 2017

Created By
Paris Williford


Created with images by Dace Kiršpile - "Guitar" • thomasgitarre - "fender guitar music"

Made with Adobe Slate

Make your words and images move.

Get Slate

Report Abuse

If you feel that this video content violates the Adobe Terms of Use, you may report this content by filling out this quick form.

To report a Copyright Violation, please follow Section 17 in the Terms of Use.