Microblogging is a broadcast medium utilized to communicate in a short form. The short amount for words available to use is the central fact that differentiates microblogging from regular.
Microblogging has a great influence over young and elder people, especially due to the arrival of Twitter, the leading social media microblog. Twitter as the main microblog social media is a great source of marketing communication, thanks to its possibility to tweet in short ways, which makes the content more catching and substantial. Twitter also allows the company to share content such as images and videos with could make our company even more eye-catching for the public.
The possibility to ampliphy our campaign, both, by advertising on twitter under our own name and by paying microblogging stars to advertisement. In order to catch the attention of followers of media stars we could invite the most influencers ones to our hotels in change of publicity on their networks.