the Brand's E-marketing Ecosystem United States

Web marketing

PEPSIWORLD.COM

Pepsi launched their consumer site in 1996
The Pepsi Billion Dollar Sweepstakes

EMAIL MARKETING

MOBILE MARKETING

  • Very user friendly, responsive and engaging website for mobile devices
  • Mobile apps: Pepsi Pass
  • Pepsi's mobile advertising strategy has been to bulk up on games and videos alike interactive ads

Advertising Online

Celebrity focused

Adve-gaming & product placement

Social Media Presence

BUZZ marketing

viral campaigns

  • 185 Million domestic football fans
  • Digital Actions 40% of the SuperBowl Budget
  • 74 000 online conversations in 2 months
  • 30 000 Interactions (likes, shares, comments) for 1 post

Rising Brand awareness and boosting Sales

Transmedia Story Telling

Dynamic Customer Engagement

SOcial listening

Customer data aggregation

Thank You !

"A brand is no longer what we tell the customer it is- is what customers tell each other it is" - Scott Cook
Appreciate

Credits:

Created with images by vernieman - "Malaysia Cyber Games 2015"

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