Unit 2 - Television Unit Katherine LI

Final Production



After 3-4 takes of the make, our final product was a success. As a production assistant, I learnt that communication with everyone on the set is important and that it can be stressful at times. Concentration is really important when it comes to calling out camera numbers and VTs (Visual Text). If I got another experience working in the studio, I would practice more on calling camera shots so our production team could have a better final product. I am really thankful for this experience and for having my team members being patient with my mistakes. I will cherish this enjoyable experience and I wish I could work in the studio along with other members in creating a better production. Overall, I learnt a lot in this production making and I will hope to be able to use these skills in the upcoming units.

Distribution Possibilities

  • Promoting through social media (eg. facebook, instagram, twitter etc)
  • Making the link public to everyone
  • Sending the link to friends so they could pass it on to their friends

Production Documentation (NOTES)

This is my annotated script for the role of P.A. I learnt that being a Production Assistant can be very stressful and it is the most important role in the entire Make.


Shame: a Scandi TV sensation for the social media generation


Key Question: What are the innovative ways in which this show 'Skam' (Shame in English) is using social media to connect with and distribute the show to its target audience of teenagers?

- Skam is updated in real time on Instagram.

- Each character has an Instagram account updated when something interesting happens.

- The show's use of social media is highly innovative

-There are also screenshots of messages and clips featuring events that make up the week’s episode.

Application Letter

The top image is a screenshot of my application letter for Production Assistant. In my letter, I demonstrated a variety of skills and description of what a Production Assistant does. I was quite exhilarated when I got this job. I will definitely work hard in being a Production Assistant.

PA Role Research

Skills Required:

  • Key skills for production assistant
  • Excellent communication skills
  • Adaptability
  • Enthusiasm
  • Determination
  • Perseverance
  • Ability to work well under pressure
  • Organisational skills
  • Administrative skills
  • Budgeting skills
  • IT skills

Job Description

Television production assistants carve out a career in the world of television through providing practical support and assistance to production teams.

It is a highly visible position in that just about anyone can give you an order, from the producer to a sound technician.

Problems with the term media consumers

  1. It suggests that the consumer always destroys value and can’t actually ever participate in its creation.
  2. It is odd when applied to the tech sector, information economies, software and internet users as digital goods are not scarce in any conventional sense, and they are not diminished by the act of “consumption”.
  3. Some think it’s anti-ecological. “Consumers” sound like ravening beasts who must destroy what they buy instead of renting it from the recycler.

Case Studies

1)What ‘mechanisms of participatory culture’ are they using to encourage ‘civic engagement and political participation’?

2)Pick 2-3 of the items listed under ‘Achievements’ and explain how the ‘mechanisms of participatory culture’ have been used to achieve social change.

  • The use of broad cultural messaging to link the Hunger Games with real-life inequality.
  • Donations of over 250,000 books across the world through HPA’s Accio Books campaign. 8

the roles of Millennials / Generation Z as consumers versus multipliers

tastemakers (elite) -> media produces

audience -> largely passive then one direction flow NOW -> part produce/part consumer -> co- creators ->multipliers

producers -> Artefact-> Audience

Digital Native: A demographic group comprising individuals who are born or brought up during the age of digital technology and are therefore familiar with computers and the internet from an early age.

Convergence VS Synergy

The Machine is using us

From the shown video, we could learn that the internet could be

The Digital Revolution

Then along came computer technology . . . which brought together the production systems of media organisations.

Books, newspapers & magazines originate on a computer now.

Photographs & illustrations are inserted on a computer

Films are shot on a digital camera and edited on a computer

So media convergence is a result of the digital revolution!

Secondary Research (Desktop Research)

How to use it?

1) Identify the subject domain and where to acquire the information

2) Gather existing data

3) Comparing data from different sources if necessary and if feasible and

4) Analyzing data


The information already exists and is readily available -> quick & low cost

Helps guide the focus of any subsequent primary research being conducted

Secondary research may be the only available source of specific pieces of information (i.e. government data)


The information lacks specificity or does not exactly address question of concern

Some external secondary data may be of suspect quality or outdated

Internal secondary data such as sales reports and customer databases may only describe existing customers

Primary Research

- more complex

- indepth exploration

- one to one talks with active industry players & observers

- focus on prospect companies

Seconday Research

- Easier to conduct

- Broad understanding

- obtained from public sources

- focus on markets

- preparation for primary research


- assess easy, low cost and quick knowledge

- clarify the research question

- help align the focus of primary research in a larger scale and can also help to identify the answer

- Rule out potentially irrelevant project proposal (e.g The proposed work may have already been carried out)

Cultivation Theory

A theory composed originally by G. Gerberner and later expanded upon by Gerbner&Gross

They began research in mid 1960s endeavouring to study media effects, specifically whether watching television influences the audience’s idea nd perception

Cultivation theory leads to the mean world syndrome

Cultivation theory states that high frequency viewers of television are more susceptible to media messages and the belief that they are real valid.

Heavy viewers are exposed to more violence (affected by Mean World Syndrome)

The Bridge

- dark colours (place)(through the lighting)

- background music

- blurs out some parts

- filming at night

- film noir

- signify colours like yellow and red

- bridge of lights go out

- black gloves - shows protecting identity

- leather shows violence

Audience Research









Tips in 60 seconds - How to find your audience?

- don’t stereotype

- atmosphere

- target audience

- program ideas

- program title

- talent of the show

- put urself in viewers position to see what they will feel

What is the purpose of your research?

Basic Questions to ask:

Is there an audience for your product? (could there be more than one ideas?)

Who are the audience? ( Age, gender, location, ethnicity, religion, interests.... Can you describe them in terms of demographics and psychographics)

What media do they already consume?( What magazines, TV shows, movies, games do they use? What platforms do they prefer, e.g. TV, internet, Playstation, XBox, PC, Mac)

How much time and money are they willing to spend on media product?

What other products already exist which are similar to yours?

Quantitative vs Qualitative Research


- ask specific closed questions

- collects data from participants

- analyzes numbers using statstics

- Conducts the inquiry in unbiased objective manner


- Ask broad, open questions

- collecting data consisting largely of words (text) or image (picture)

- Descriptions and analysis of words for themes

- Conducts inquiry in subjective biased manner

Uses & Gratification Theory

Entertainment and Diversion - taking you away from your own problems and your own world for a while-escapism

Surveillance and information - helping you to get knowledge about the world and how it works

Personal Identity- comparing yourself to characters on TV. (what will you do in that situation?, How would you behave?, Would you be brave?, as foolhardy?

Personal companionship- get involved with characters as if they are real, wanting to find out what happen in their lives also having something to talk to others(did you see that last night....) conversations

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