The Benefits of Social Media Marketing
In today's marketing landscape, it is integral for a business to have an established social media presence. Platforms such as Facebook, Instagram and Twitter provide a public space for brands to promote products or services, establish area expertise and build an online community of loyal followers. Let's dive into the top three ways Seahorse Realty can use social media to increase traffic, clout and sales.
Social Media Marketing Campaign & Strategy
We’ll start by discussing your specific social media goals for the year and then jointly determine what media and messaging strategy we'll take to reach the desired outcomes and fit within your budget. We optimize your social media spends, creative messaging, and targeting based on performance and overall online presence to create a winning social media campaign.
Monthly Content Calendars
What do our social media content calendars include? Everything you need to enhance your social presence and solidify your brand across various platforms, including both curated content and custom content created in-house by our social media manager from graphics to short videos and motion graphics.
Custom Branded Graphics
All of our custom branded content is carefully prepared and selected to align with the voice and persona of your brand. The images we curate are representative of the brand, from the color palette to the feelings they evoke. Big picture thinking helps keep the messaging and page aesthetic consistent.
Branded Videos & Motion Graphics
Our capabilities include in-house video production from filming to editing. With video emerging as the number one content type consumed on social media, it is crucial to include it in your social efforts. In the world of social media, trends move fast. If you don't keep up, you'll fall behind!
Sharing content from other pages, not only gives your followers relevant and exciting content, it allows us to interact with a new audience through shares, mentions, retweets and comments. This also allows us to build good relationships with like-minded pages, encouraging them to share your own branded content.
Reporting & Analytics
We believe every click is important, it tells a story and lets us know if we've made a meaningful connection. That's why we track every interaction and deliver that story to you. We're experts at analytics and reporting, offering you top-line insights and recommendations based on data that we've broken down and assessed. Our social media team can provide weekly, monthly and quarterly reports, while also including campaign strategy suggestions and recommendations. These reports are tailored to your needs whether it be a detailed breakdown of activity on your page or a result-driven summary highlighting key statistics.
Google Search Marketing
Advertising on Google is key to extending your reach beyond the MLS listing websites. While your website may appear organically (no cost) on the first page of search results in response to certain keyword phrases, we can guarantee that your website will appear in the top 3 positions by paying a fee. It’s important to note that 95% of website visits Google refers come from the first page of search results. We recommend implementing a strategy of Search, Display, and Display Remarketing ads.
Created with images by dimitrisvetsikas1969 - "water ocean canoe" • timokefoto - "caribbean costume ohio first caribbean carnival ohio" • oscarhenao - "village colorful travel" • larsen9236 - "sailing yacht antigua caribbean" • larsen9236 - "staniel cay exumas bahamas swimming pig" • thebrokentreestump - "snorkeling water ocean" • catsdhika - "diver clown fish diving" • SMFS1947 - "sailboat vacation bahamas"