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Seahorse Realty Social Media & Google Marketing Strategy Wallace & Company | Ecendant Interactive

The Benefits of Social Media Marketing

In today's marketing landscape, it is integral for a business to have an established social media presence. Platforms such as Facebook, Instagram and Twitter provide a public space for brands to promote products or services, establish area expertise and build an online community of loyal followers. Let's dive into the top three ways Seahorse Realty can use social media to increase traffic, clout and sales.

Showcase Listings

Get your listings in front of a global audience by sharing them across social media platforms. Beautiful imagery, attention-grabbing copy content and clickable links will drive traffic directly to the listing or website.

Promote A Lifestyle

Social media gives you the ability to promote and sell a particular lifestyle by sharing local events, activities, tours, articles, restaurant recommendations and more.

Build A Community

Creating an online community not only establishes expertise, but also allows the company to Interact with and engage potential clients, buyer agents and real estate investors.

Social Media Marketing Campaign & Strategy

We’ll start by discussing your specific social media goals for the year and then jointly determine what media and messaging strategy we'll take to reach the desired outcomes and fit within your budget. We optimize your social media spends, creative messaging, and targeting based on performance and overall online presence to create a winning social media campaign.

Monthly Content Calendars

What do our social media content calendars include? Everything you need to enhance your social presence and solidify your brand across various platforms, including both curated content and custom content created in-house by our social media manager from graphics to short videos and motion graphics.

Custom Branded Graphics

All of our custom branded content is carefully prepared and selected to align with the voice and persona of your brand. The images we curate are representative of the brand, from the color palette to the feelings they evoke. Big picture thinking helps keep the messaging and page aesthetic consistent.

Branded Videos & Motion Graphics

Our capabilities include in-house video production from filming to editing. With video emerging as the number one content type consumed on social media, it is crucial to include it in your social efforts. In the world of social media, trends move fast. If you don't keep up, you'll fall behind!

Content Sharing

Sharing content from other pages, not only gives your followers relevant and exciting content, it allows us to interact with a new audience through shares, mentions, retweets and comments. This also allows us to build good relationships with like-minded pages, encouraging them to share your own branded content.

Reporting & Analytics

We believe every click is important, it tells a story and lets us know if we've made a meaningful connection. That's why we track every interaction and deliver that story to you. We're experts at analytics and reporting, offering you top-line insights and recommendations based on data that we've broken down and assessed. Our social media team can provide weekly, monthly and quarterly reports, while also including campaign strategy suggestions and recommendations. These reports are tailored to your needs whether it be a detailed breakdown of activity on your page or a result-driven summary highlighting key statistics.

Google Search Marketing

Advertising on Google is key to extending your reach beyond the MLS listing websites. While your website may appear organically (no cost) on the first page of search results in response to certain keyword phrases, we can guarantee that your website will appear in the top 3 positions by paying a fee. It’s important to note that 95% of website visits Google refers come from the first page of search results. We recommend implementing a strategy of Search, Display, and Display Remarketing ads.

Search Ads

Search ads are text ads that appear in Google search results in response to people typing in keyword phrases, such as “luxury homes Bahamas” or “property for sale Bahamas”. We create list of relevant keyword phrases that will cause your text ads to show up in the top 3 positions in Google search results. When people click on an ad, they are taken directly to the Seahorse Realty website.

Display & Display Remarketing Ads

Display, and Display Remarketing ads are graphical instead of text, and appear throughout Google’s network of websites. They are targeted to people in the market for real estate (as determined by their browsing and search behavior) and also geographically. These graphical ads have motion and are created in various sizes so that they can appear on desktop, tablet, and mobile devices. Display Remarketing ads are similar, but are only shown to people that have visited your website in the past 90 days, and they follow those people around the Internet for 30 days.

Credits:

Created with images by dimitrisvetsikas1969 - "water ocean canoe" • timokefoto - "caribbean costume ohio first caribbean carnival ohio" • oscarhenao - "village colorful travel" • larsen9236 - "sailing yacht antigua caribbean" • larsen9236 - "staniel cay exumas bahamas swimming pig" • thebrokentreestump - "snorkeling water ocean" • catsdhika - "diver clown fish diving" • SMFS1947 - "sailboat vacation bahamas"

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