Client - Royal Society for the Prevention of Cruelty to Animals (RSPCA) is the largest charity organisation aimed at protecting animals from cruelty in Australia.
Audience - The RSPCA appeals to a wide variety of people. People whom; have adoption enquires, reporting animal abuse and queries about dog training etc. The target audience of the diary will be animal lovers, pet owners and veterinarians.
Purpose/ Context - The diary cover design will be given to people who donate, volunteer or adopt an animal, as display of appreciation from the RSPCA. The RSPCA diary cover will be seen being used in schools, universities and workplaces.
Constraints - Some of the constraints on the diary cover include it must be 210mm x 296 including a 3mm blend with crop marks and must be landscape. Colours used must be CMYK. Images must be in high-resolution and 300 dpi.
Client - The RSPCA already have a line of there own merchandise. The RSPCA has a wide variety of items for sale items such as apparel, stationary, animal medication, toys and more.
Diary - https://www.worldforpets.com.au/products/50172
Notebook - https://www.worldforpets.com.au/products/16521
Paperclips - https://www.worldforpets.com.au/products/47483
Tablets - https://www.worldforpets.com.au/products/49456
Audience - According to the ‘World For Pets Online RSPCA Superstore’ the 2017 diary cover has 5 stars rating. This shows that consumers loved the diary cover. This gives a suggestion that the target market prefer simple and elegant diary with not too much colour. Most of the ‘popular’ products on the site are for dogs although cats have the highest adoption rate compared to all other animals according to the 2015/2016 annual report from the RSPCA. This gives an idea that to incorporate a dog or cat image to the diary cover design for 2018 will work well with the target market.
Products - Competition for RSPCA is the Humane Society International as they're another widely known organisation aimed at protecting and caring for animals. The Humane Society International also has their own promotional line of products such as apparel, bags, stationary and tech cases. When creating the diary cover design for 2018 it should be important to avoid using any images typography or symbols that could be seen in Humane Society International’s products, as this could confuse the audience and possibly lead to infringement of copyright laws.
Screenshot from: https://www.zazzle.com.au/hsus%2fgifts?cg=196549976880751383
Purpose / Context - The diary will not only be given to supporters of the RSPCA but also will be sold at functions, fundraisers, charity events and at all RSPCA animal shelters. Any diary that is sold 100% of proceeds will be donated.
The image of the merchandise the RSPCA has previously released gives a good idea of the style and aesthetic that the RSPCA is going for. This will help give direction and guidelines on how the diary cover should look. The image of the 2017 diary cover also shows what the audience would prefer a simple design.
The images of Humane Society International's products, show the competitions style. This will also help when creating the diary cover to ensure the design does not look anything like the Humane Society International's products so any copy right laws are not infringed upon.
RSPCA About RSPCA NSW sourced from https://www.rspcansw.org.au/about/about-rspca-nsw.
RSPCA RSPCA report on animal outcomes from our shelters, care and adoption centres 2015-16 sourced from https://www.rspca.org.au/facts/annual-statistics-2015-16
RSPCA New South Wale RSPCA NSW Annual Reports sourced from shttps://www.rspcansw.org.au/images/financials/15162.pdf
Zazzle Products>Humane Society International sourced from https://www.zazzle.com.au/hsus%2fgifts?cg=196549976880751383\
World For Pets Online RSPCA Superstore 2017 Corporate RSPCA Diary- Monogrammed sourced from https://www.worldforpets.com.au/products/50172
World For Pets Online RSPCA Superstore RSPCA Notebook & Pen Dark Blue sourced from https://www.worldforpets.com.au/products/16521
World For Pets Online RSPCA Superstore RSPCA Paper Clips In Logo Case sourced from https://www.worldforpets.com.au/products/47483
World For Pets Online RSPCA Superstore RSPCA Monthly Heartworm Tablet Large Dog (21-40kg) sourced from https://www.worldforpets.com.au/products/49456