Production Orientation - The idea that consumers will favour products that are available and highly affordable and that the organisation should focus on improving production and distribution efficiency.
Product Orientation - The idea that consumers will favour products that offer the most quality, performance, and features and that the organisation should devote its energy to making continuous product improvements.
Sales Orientation - The idea that consumers will not buy enough of the firm's products unless it undertakes a large-scale selling and promotion effort.
Marketing Orientation - a philosophy that holds that achieving organisational goals depends on knowing the needs and wants of target markets and delivering the desired satisfactions better than competitors do.
Societal Marketing Orientation - The idea that a company's marketing decisions should consider consumers' want, the company's requirements, consumers' long-run interests, and society's long-run interests.