ASFM Business Incubator The story of classrooms formerly known as a106, A107, A108, and A109

Provocation: How might we enhance the human condition of connecting by creating the conditions for collisions which lead to unknown trajectories?
Discovery: Understanding our current reality and exploring a better plausible future.
Q: What is the first word that comes to mind when you enter this space?

A: Bored, Depressed, Empty

Discovery as empathy building: How might we gain insights into the desired user experience?

What do we want learning to feel, look, and sound like?

Interpretation: What Drivers and constraints emerge to inform a better plausible learning experience?
The ASFM Universal Design Principles and Business Incubator contextual drivers.
"Students with limited classroom daylight were outperformed by those with the most natural light by 20% in math and 26% on reading tests" - Ki Education

Ideation & Prototyping Phase:

How might we bring our drivers to life as spatial concepts?


Business Incubator as a dynamic collisions of experiences, constantly shifting and adapting

Business Incubator as a dynamic community which unites, showcases and celebrated together

Business Incubator as a place to test your ideas

Business incubator as a jolly, green gardener of growth and curiosity

Dynamic as a spatial concept

Space can shift and adapt to support a range of learning experiences

Spaces where ideas are conceived, planted, nurtured and grown

Spaces for both academic and social behavior, formal and informal

Spaces where passion is sparked and where proposals are fueled


Business Incubator as an adrenaline rush of inquiry

Business Incubator as a catalyst for inspiration and development of ideas.

Business Incubator as a chemical reaction of driven innovation and invention

Business Incubator as a window to possibilities, problems, and provocations.

Stimulating as a spatial concept

Space which heightens the senses and energizes the spirit

Space which directs personal energy towards a goal or idea.

Spaces where explosions of disruption occur

Space with access to streams of information and possibilities.


Business Incubator as an interconnected set of opportunities

Business Incubator as a hive for social collisions that inspire ideas

Business incubator as a world of interacting entities and collaborators.

Business Incubator as an sustainable marketplace for the future

Ecosystem as a spatial concept

Space that thrives with teachers and students learning together

Space where each ‘organism’ has its own niche or role to play.

Space where there are multiple opportunities for intersection of concepts and ideas.

Space which showcases our success and failures as well as new pathways


Business Incubator as an irresistible invitation into experience

Business Incubator as a mirror for the exploration of self reflection

Business Incubator as a pull not push experience?

Business incubator as a motivation to move forward and transcend.

Compelling as a spatial concept

Space with an ambience which is impossible to pass by

Space which engages and empowers learners to innovate wildly with no room for fear

Spaces which invite and pull partners into an irresistible experience with dynamic digital displays of what student projects are emerging.

Space feels like an office of innovation


Business Incubator as a community of deep divers and cautious connectors

Business Incubator as a hub for connecting and landing pad for reflection

Business Incubator as a safe place to share ideas and have feedback

Business incubator as a venue for sharing expression and ideation.

Community as a spatial concept

Spaces which allow for seclusion and community to flourish without clashing, hidden spaces and cafe lounges.

Spaces which allow presentations, group meeting spaces and social elements which promote collisions.

Spaces which allow for presentations as well as informal hubs for dialogue

Space which moves as the speed on innovation

Mentorship Zone: Supports humans and their exploration of ideas and passions, directs, facilitates, etc. Spaces for 2 - 6 people to breakout.

Collaboration Zone: Social and Private collaboration spaces, for 2-4-6-12-25 learners. All along the “Palette of Place” range. Formal to informal

Invitation Zone: “the area that invites the users into the Business Incubator ” The WOW factor which invites partners into a irresistible experience.

Market/Display Zone: Places to test ideas and leave behind for feedback. Places for art installations and prototype displays. Places to launch ideas. Writable walls (Idea Paint,backboard walls, TV screens, writable windows, hanging and moveable writable walls) See: MakeSpace Book, digitally and physically. A cafe (Cafe car? mobile) or gathering area for social collaboration? A window into the possibility of experiences

Discovery Zone: Intentionally created to encourage to explore and discover, make aware, Stumps throughout, Places to install resources to inspire. Spaces where amazing things are happening. STEM Lab combining life sciences and technology. Greenhouse?

Performance Zone: Range of places from intimate to public for small to large performances. Stages, levels, rooms, amphitheatres. Debate, poetry readings, persuasive speech, guest speakers

Reflection Zones: Quiet zones (Isolation/Heads Down), spaces to build, leave prototypes and come back to. Spaces to explore in isolation. Research and reading spaces. Building bays, hoteling features,

Creation/Production Zone: Production studio: Idea lab, Green Screen recording arena, Editing room, Audio Recording Booth, Design lab/studio, Art? Drama? Building Bays

Design Zone: Design studio. A place to play with ideas, bring them to life, test them out, and refine. A space for creativity and product development. Blend of Maker materials, art materials, and craft materials.

Recharge Zone: A micro, individual space for teachers to create

Pallet of place and tensions to consider

Build: Bringing ideas to life as a spatial concept.

The Launch and Reveal

The Alberto Santos de Hoyos StartUp Hub

What's the first word that comes to mind in the ReDesigned StartUp Hub?

Possible with the generosity of:

Alberto Santos de Hoyos


Architecht: Anibi Zambrano courtesy of Contraforma Arquitectura

Design Team:

Elizabeth Salinas, Joelle Hernandez, Kaitlyn Hogan, John Hickey, Cory Austen, Brian Hamm

Project Management Team:

Jorge Mendez, Richard Colter Jr., Claudia Hernandez

Special thanks to the Open Minds, Caring Hearts, and Globally Minded Leadership at ASFM which brought this to life.

Dr. Michael Adams, John Hickey, and Eva Lamadrid

Report Abuse

If you feel that this video content violates the Adobe Terms of Use, you may report this content by filling out this quick form.

To report a Copyright Violation, please follow Section 17 in the Terms of Use.