What is Higher Education without drinking games?

Beer + Cookies =Happiness

Drink when you hear the words "Arrogant Bastard"

Change in Share of U.S. Market by Brand

Dominant Craft Brew Competitors 2015

*Ballast Point was later acquired by Constellation Brands (Corona, Pacifico, Modelo)

Possible Competition from Substitutes

TREND WATCH: Is the Craft Beer Bubble Ready to Burst?

Number of Craft Breweries Opened in 2012

Competitive Overcrowding?

Even Costco is brewing craft beer!

TREND WATCH: The Big Sell Out

How many beer brands does Anheuser-Busch InBev own?

- Challenging for consumers to differentiate

- Perception of choice

- Craft brews under Big Beer can drop prices due to cost savings from robust supply chain and distribution channel relationships

How does Stone Brewing compete?

Branding and Positioning


Since 1996, our gargoyle has helped us ward off cheap ingredients, pasteurization and chemical additives... the modern-day evil spirits of beer!

Serious Brand Loyalty

Market Research

Product Lines and Pricing


- Expands Revenue

- Builds Brand Awareness

3 Channel Distribution

1. Beverage Retail

2. Bars & Restaurants

Stone Restaurants and Event Spaces

- Expands Revenue

- Builds Brand Association

Pursuing Growth

Richmond, Virginia

Napa Valley

Berlin, Germany

Stone Hotel Escondido: 2018 (Shown here)

Competitive Advantage

Key Sources of Competitive Advantage

1. Attitude is everything

2. Don't be afraid to pick a fight

3. Fitting in is boring

4. Find your allies

....Being first also helps!

Marketing Strategy

- Start with a strong product

- Distinct Brand Image and Message

- Earned Media/Public Relations

- Relationships/Sales/Donating Product

- Events and Promotions (not discounts)

- Thought Leadership/Social Media:

8 posts per day with 421 engagements per post

Ranks 12th in social media index for food and beverage industry

- Deploy sales and social media staff to stay on top of trends to educate product development


Made with Adobe Slate

Make your words and images move.

Get Slate

Report Abuse

If you feel that this video content violates the Adobe Terms of Use, you may report this content by filling out this quick form.

To report a Copyright Violation, please follow Section 17 in the Terms of Use.