Beer + Cookies =Happiness

Drink when you hear the words "Arrogant Bastard"

How many beer brands does Anheuser-Busch InBev own?

- Challenging for consumers to differentiate

- Perception of choice

- Craft brews under Big Beer can drop prices due to cost savings from robust supply chain and distribution channel relationships

Branding and Positioning

BRAND AWARENESS: The Logo

Since 1996, our gargoyle has helped us ward off cheap ingredients, pasteurization and chemical additives... the modern-day evil spirits of beer!

Serious Brand Loyalty

Market Research

Product Lines and Pricing

Merchandising

- Expands Revenue

- Builds Brand Awareness

3 Channel Distribution

1. Beverage Retail

2. Bars & Restaurants

Stone Restaurants and Event Spaces

- Expands Revenue

- Builds Brand Association

Pursuing Growth

Richmond, Virginia

Napa Valley

Berlin, Germany

Stone Hotel Escondido: 2018 (Shown here)

Competitive Advantage

Key Sources of Competitive Advantage

1. Attitude is everything

2. Don't be afraid to pick a fight

3. Fitting in is boring

4. Find your allies

....Being first also helps!

Marketing Strategy

- Start with a strong product

- Distinct Brand Image and Message

- Earned Media/Public Relations

- Relationships/Sales/Donating Product

- Events and Promotions (not discounts)

- Thought Leadership/Social Media:

8 posts per day with 421 engagements per post

Ranks 12th in social media index for food and beverage industry

- Deploy sales and social media staff to stay on top of trends to educate product development

Questions?