Check out our client case study below with Lord's Seaside Cottages in Prince Edward Island and see how we transformed her MARKETING PROCESS to GeT HER MORE BOOKINGS!
Facebook Ad overview and Results for campaign #1
In March 2019, we setup a Facebook advertising campaign for Lord's Seaside Cottages and targeted all people in Canada with specific interests. We ran the ad for 10 days and had all responses delivered directly to the owner's (Elayne Lord) cell phone for easy reply. We also issued an email newsletter to her mailing list which also resulted in a couple bookings.
we got results in 3 easy steps!
Step 1: setup some ads using photos of the property provided by the client.
We have been in the Marketing and Advertising business for over 15 years now. Therefore, we are very easily able to setup advertisements including effective copy and selection of proper images (and any necessary Photoshop edits). Before we write any ad copy for you, we will go through a BrandScript process (see www.storybrand.com for more information on our content development style) to ensure the content engages the reader, resulting in more inquries for you. You will need to supply us with images of your cottage property, and this can be done via email or Dropbox.
step 2: reply to inquiries.
Within 6 minutes, Elayne had her first inquiry! And the messages kept rolling in all day long.
Step 3: Start taking bookings and deposits for the summer!
She received a total of 82 cottage rental inquiries. The ad + the email newsletter we sent resulted in 5 bookings (around $6000 total sales).
FACEBOOK AD OVERVIEW AND RESULTS FOR CAMPAIGN #2
In April 2019, we setup Elayne's second Facebook advertisement. Our objective was to get some bookings for the month of June, since she was almost booked up for July and August. The promo worked like a charm!
step #1: setup the facebook ads with a mention of a june promotion.
step #2: elayne replied to message inquiries
As you can see below, it didn't take long for the messages to start being delivered to her cell phone!
Step 3: Schedule your bookings in the calendar and take deposits!
ELAYNE RECEIVED 100 inquiries after a week, and had 3 BOOKINGS ON THE VERY FIRST DAY WE RAN THE ADS!
Pretty impressive huh?
So, what about all those people who were interested but never confirmed their reservation?
Throughout the course of your campaign, you'll notice a lot of people will be very interested, but they fail to firm up their reservation. Usually they have to finalize their travel plans or talk to someone in their family about things. Before long, a few days/weeks has passed and you never hear back from these people. Don't take it personally. Truthfully, they more than likely forgot to contact you because life if very busy for most people. So, how do we get their attention again? With the use of a retargeting ad! We did this with Elayne and the results were wonderful.