Kentucky Humane Society Adobe Spark Strategic brief

Adobe spark is a platform that provides the necessary tools to create unique and vivid pages, videos and post. These tools can be utnilzed by anyone from professional to personal use. Adobe Spark not only provides a free online option, they have apps to create posts, pages and videos. With these tools you can create beautiful content to cater to any need.

Focus:

The Kentucky Humane Society is non-profit organization that serves as a pet adoption agency, as well as a no kill shelter. KHS is located in Louisville, Kentucky, and is the largest and oldest animal welfare agency in Kentucky. The Kentucky Humane Society’s mission is to “advocate the humane treatment of companion animals through leadership and proactive solutions to pet overpopulation, including adoptions, education and spay/neuter efforts.” - Kentucky Humane Society

Key Audience:

The Humane Society has a large audience and range of how the audience can help them. Their prime target are those who are looking to adopt a pet and from a shelter. More peripheral targets include those who are able to donate in any way; whether it be money, time through volunteering or fostering, and supplies. The Humane Society can appeal to almost anyone in the more peripheral aspects, but more directly those who like animals and are looking for a pet are their targets.

Strategic Mindset:

Unique focuses for the Kentucky Humane Society are that this organization is a non-profit and no-kill shelter. Both of these aspects present to their audience how highly the KHS prioritizes and genuinely cares about the animals in their care. Another unique aspect of KHS is that you don’t have to adopt a pet to make a difference. Volunteering, donating, and fostering animals are less committed options that still allow contribution to the organization. The story KHS wants to emphasize is their transparent care for animals, and how everyone can contribute to help this organization in many ways.

Objectives:

The main objective for this initiative is raise awareness of the Kentucky Humane Society in hopes to increase adoptions and donations.

Strategies:

In order to accomplish the objectives above, the Kentucky Humane Society can use Adobe Spark to create images to use to give their brand a fresh look and provide eye catching images to get their audiences attention. Another aspect of Adobe Spark KHS can use is Adobe Video to create high quality video content to share across their media accounts.

Example Image I created using Adobe Post:

Summary Points

The Kentucky Human Society is a wonderful organization that puts a great deal of effort into bettering the lives of animals in need. Because this is a non-profit organization, help from those who also care about bettering the lives of animals is needed and appreciated. This can be done through adoption, monetary or supply donation, volunteering, or fostering. If interested in any of these options follow the links below!

To donate: https://www.kyhumane.org/give

To volunteer, foster and more: https://www.kyhumane.org/get-involved

Additional Adobe features:

  • https://spark.adobe.com/gallery/
  • This gallery provides example images and creations from other users to help get your creativity flowing when creating images.
  • https://spark.adobe.com/blog/
  • Adobe Spark also provides access to useful blogs that range from helping one increase their social media presence, to picking the right font, and much much more.

Image credits:

Communicate with impact. (n.d.). Retrieved March 10, 2017, from https://spark.adobe.com/#design/post/8c83f998-d209-4ff5-91e4-fe1c75ab5805

Communicate with impact. (n.d.). Retrieved March 10, 2017, from https://spark.adobe.com/#design/post/D3F299C0-EB2D-4257-BE16-D2201A9DE90C

Communicate with impact. (n.d.). Retrieved March 10, 2017, from https://spark.adobe.com/#design/post/F3739A7F-CB68-494A-ABA1-8E1B0B4970CF

Quote:

Director, P. (n.d.). DOGS. Retrieved March 10, 2017, from https://www.kyhumane.org/aboutus

Credits:

Created with images by 2allmankind - "friendship cat dog"

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