Your target audience is made of home owners living in their properties for more than 2 years, 2 years to 6 years, 6 years to 10 years, 10 years to 20 years, below this analysis you will find accurate data to base operational, marketing and financial decisions to acquire a better rate of return on your efforts to get and covert more leads into customers.
The age of your target market is extremely important due to marketing craft and company image, as well,as to develop plans to target the places and interest of your target audience
Most important places for your market
According to our data this is where you should focus the biggest part of your effort, since is where you will find the higher quantity of home owners currently having a need for the services you offer.
These are arranged in relevance order, your probabilities of higher conversions and leads are located by city and affinity in which Miami, Hialeah, Pembroke Pines, ft Lauderdale & homestead are the most important places in which you should focus the mayority of your marketing efforts as well as customer acquisition. Anything less than 500% is of no relevance for this study.
Cities audience concentration
House and financial information
These information only includes home owners currently living in their properties or with more than 1 property, the study completely cuts off renters from the data
Why is this important : in case you need to go deeper on your makerting analizys this will give you a good idea of the city neighborhoods that are most likely to convert, based on the household income and home value you can identify which neighborhood and areas are of more relevance which in fact will turn around more customers than a regular strategy.
Type of industry and Profession
Type of people, education level
87% of household purchases, enrollments and changes are made by a couple, either married or not married, this means you will find a higher closing rate in cases where you can sell, talk and or market yourself when the customer is accompanied by its significant other.
Due target audience education level your best selling tactic is concise, direct and transparent, it is of maximun importance to always educate your customers on the benefits they will get of your service and the hazards and risk that they currently have.
Things to avoid : fishy selling tactics, cheap and poor customer service, poor logistical development, poor and unprofessional image.
Mantain image and identity at all times.
Purchase & spending behavior
This target audience is used and confortable with online spending, which confirms that online efforts, as marketing, brand awareness, social media, google and web are highly important if not the most important aspect of you image as well as a key part of customer acquisition and expansion
Type of device used
This study shows mayor part of your target audience uses mobile, this tell us that they are high social media consumers and would respond well on content marketing and social media marketing campaigns made by your company including social brand awareness .
Please have in mind that this data is not only for digital marketing and social media, it can be used on printed marketing and as well as on customer referral.
Social media analysis