Kitchen treasures is FMCG brand from the house of Synthite
Scope of work
- Digital roadmap for Kitchen treasures : social media & website
- Video plan : Innovative format
- New brand naming for a new product category
Duration : 3 months
ROI Metrics / Milestones
We started with the basic - user journey for this category. We identified that people were searching for recipes & the user journey was about finding a reliable source at the time of their need.
So instead of a typical corporate website we transformed the website into a quota for food.
We figured that publishing or pushing 1000's of recipes which are already available wasn't the key but to change the user journey by asking the user what she/he is looking for.
Products were given relevence in the exact way to connect with the user journey