Year One Priorities
(3) Goal: The goal of this initiative is to review and update the brand identity guidelines. Providing a consistent and compelling brand will solidify and enhance RIT’s position in the higher ed marketplace. Brand identity guidelines will include logos, the visual identity system across print, web, and video.
Conduct an audit of current practices at RIT and best practices in higher ed and beyond. Then recommend a system that integrates the RIT family and presents a consistent, clear, and compelling brand presence to our audiences.
The Brand Identity System should evolve to become a complete Brand Manual, including a key messaging grid (for RIT, for colleges, for other use cases, etc.) We will create an easily accessible portal from which our colleagues can directly access templates of marketing communications and creative. And as our brand positioning evolves this will be reflected in our brand identity system.
An audit of corporate and higher education brand identity guides has been completed and an outline for an updated/new RIT brand identity guide has been created.
Potential new opportunities for Student Affairs:
- In depth logo lockup system standards with examples
- Spirit logo - tiger and paw print / short form logo
- New secondary/tertiary color palette
- Primary fonts will be universally available
- Social media consistency
- Website design and domain name consistency
Short Form Logo Example: Dalhousie University
Student Affairs Update
Key Takeaways from 2016
- Continued information gathering - department, division, and university level
- Comprehensive report developed using information collected through Brand Audit project
- Marketing and communications training opportunities
- Piloted brand changes
- Clarification and definition of our brand identity
- Increased focus on strategic and consistent marketing and communications