How does your media product represent particular social groups?


In our film voices, Andrew is the main character who is 19 years old. We chose Andrew to represent this age as we felt it would be similar to our target audience. As our target audience range from 15-20 and British and our primary audience are males, we felt he is a character which our target audiences can relate to in some way.


As Andrew is 19 it suggests he is responsible and is in the early stages of adulthood, which many of our target audience may already be or may soon be entering. However, as he is a young adult he does lack some life experience. Andrew is a similar age to our chosen target audience which helps to attract a similar aged audience as they may want to watch a film which they can relate to or put themselves in the position of Andrew.


Andrew is a teenage male, which would relate to many of our primary target audience who are also male. In research on which gender is more likely to watch horror movies, males were found to prefer watching horror films compared to females. This could be seen as the stereotypical view of genre target audience as females are stereotypically more likely to be scared than males. Stereotypes of males are usually tough and strong where as females are seen to be weak and emotional.

This can also be backed up by the theory by Dr Jason Edward who found that women are more likely to be the weaker character in horror genres, usually known as the 'damsel in distress'. This often attracts more male audiences to watch such movies.


Class is not really represented in Andrew or in horror in general as the genre does not appeal to one class. Andrew is dressed in a hoodie and jeans which would suggest he is middle class, as it is what any teenager would typically wear.


The therapist in our film is older than Andrew, so therefore may appeal to the older ages of our target audience as they may relate to the therapist, being people that may have to nurture a younger person. However, the therapist is played by a young actress and so may also appeal to a younger audience as the part is played by someone of their age.


The therapist in Voices can be seen as very dominant compared to Andrew as she has all the knowledge of his illness. This goes against stereotypes as males are usually seen as the dominant figures, especially in horrors, however in voices, the roles have been reversed which could make the film more exciting and enjoyable to audiences as it is something different to the norm.

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