Indiez for Dominos Android & iOS App Design Proposal

SCOPE OF WORK

Re-design of Dominos India Android & iOS apps to create a seamless and delightful experience focused around temptation to enable increase in engagement of current user base and drive user acquisition. Key epics of the product: Onboarding (visually appealing to welcome user and initiate temptation, followed by area selection), Home (with offers and new arrivals communication, quick orders based on history and other features to be identified), Catalogue/Menu Selection (with redesigned information architecture), Checkout Flow (including cart recommendations and in-app payment experience, which is currently missing), Order Tracking, User Profile Management (including Order History), Notifications, Support, and other standard sections including Rate Us, FAQs, About.

Deliverables: Open files - .sketch, .ai, .psd, .prd (whichever are applicable) for 1 Android & 1 iOS device along with prototypes (on Principle App) with interactions.

plan of action

  • Milestone 1 - Detailing of product requirements and design direction through gathering requirements, analysis of current product, conceptualization of new features, benchmarking against best in class products, shortlisting visual styles in moodboards
  • Milestone 2 - UX Design including user journeys, information architecture and high level mock ups; Visual design concept selection after pitching 2 concepts
  • Milestone 3 - High fidelity screens (wireframes filled with visuals, interactions, illustrations) for Android & iOS
  • Milestone 4 - Final prototypes (.prd/.mov), handover and knowledge transfer

TEAM & Career highlights

Design Director

Suvonil Chatterjee
  • Partner, Design, Indiez (Oct '16 - Present)
  • Head of Design, Flipkart (Oct' 15 - Dec '16)
  • Chief Design Officer, Housing.com (Feb' 15 - Sep '15)
  • Head of Design (Aug '13 - Jan '15)
  • Other projects: Gharpay, Framebench, Rovio
  • BITS Alumni Association - Global 30 under 30 - Innovation & Invention

FULL STACK DESIGNER - 1

Adit Gupta
  • UX & UI Designer, Indiez (Jul '16 - Present)
  • Senior Designer, Flipkart (Nov '15 - Dec '16)
  • Lead Designer, Mobile Apps, Housing.com (Jul '14 - Nov '15)
  • Interaction Designer, Ricoh Innovations (Jun '13 - Jul '14)
  • B.Tech, IIT G

FULL STACK DESIGNER - 2

Harshil Sharma
  • UX & UI Designer, Indiez (Nov '16 - Present)
  • Senior Product Designer, Flipkart (Nov '15 - Nov '16)
  • Design Manager, Housing.com (Nov '14 - Sep '15)
  • Product Designer, Housing.com (Jun '14 - Nov '14)

ILLUSTRATOR

Gustavo Zambelli
  • Designer & Illustrator, Sticker Mule, NY (USA) (Oct '15 - )
  • Lead of Illustrations, Aerolab Digital, Buenos Aires (Argentina) (Jun '15 - )
  • Lead Designer, 52 Pizzas 52 Weeks (52P52W) Project

Project Manager

Pranjal Joshi
  • Inception Specialist, Indiez (Mar '16 - )
  • CEO's Office, Housing.com (Dec '14 - Oct '15)
  • Team Lead, Decision Analytics (Jul '14 - Dec '14)
  • Product Consultant, FICO (Jul '12 - Jul '14)
  • B.Tech, IIT G

FULFILMENT LEAD

Archit Kejriwal
  • Co-founder, Indiez (Sep '16 - )
  • Program Director, Upgrad (May '16 - Sep '16)
  • Head, BizOps, Purple Squirrel (Dec '15 - Mar '16)
  • Head, BizOps, Housing.com (Oct '14 - Nov '15)
  • B.Tech, IIT B

WORK SAMPLES

Individual Work Samples

TIMELINE & PRICE

Timeline: 8 Weeks (including feedback and iteration cycles)

Price: INR 16,50,000 (excluding taxes, T&A expenses)

NEXT STEPS

  • Sign-off on proposal
  • Detailed contract sign-off
  • First payout
  • Project Kickoff
  • Glory!

READY TO START!

Contact: Ishan Shrivastava (Co-founder & CEO, Indiez) - +91 8427601863, ishan@indiez.io

Created By
Ishan Shrivastava
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