In her basement piled with over 500 t-shirts, Wallace wakes up at 4 a.m. to fulfill, fold, package, and ship orders before stuffing her compact Kia Soul for the hand-delivery. Milton's post office clerks know Wallace as well as any regular, she said.
Her fully functioning e-commerce website takes invoices domestically and globally, shipping overseas. Wallace's clientele surprisingly comes from California and Texas with a steady number from Australia.
"That's really special to realize how far reaching my designs are," said Wallace.
Most notably, Wallace said that she received an order for 300 T-shirts for an all-girls school in Connecticut last year. A student's mother then notified her friend in the Women's National Basketball Association office. Shortly after, Wallace received a call from retired WNBA player Jayne Appel-Marinelli to place an order.
Wallace said that Playa Society's message has universal appeal, and is not strictly worn by women. Once, a man from Sweden tweeted about her campaign, and she said that she was just appreciative of the support to raise awareness for gender equality.