To Guide Or To Get Out? Chapter 3

The choice you’re faced with is deciding which group of real estate agents you’d like to belong to:

The first is the old-school “ABC sales people"

Scene from Glengarry Glen Ross

These agents/brokers view homesellers as obstacles between themselves and their payday and will do and say whatever it takes to make the sale happen as quickly as possible.

The second is the new-age “real estate guides”

They use a combination of technology and face-to-face interactions to help their clients through the buying process and see them as gateways to networks of future homesellers.

These agents/brokers believe that helping their clients achieve realistic, yet agreeable goals is an investment in the long-term health of their business.


The first group of agents believes there are lots of dumb customers and just need to churn through enough to find the “suckers.”

The second group understands that some of the work they do won’t lead to sales but knows good businesses aren’t built off one-hit wonders.

The first group got into real estate sales because of the opportunity to strike-it-rich.

The second group got into real estate sales to help people. They wanted to do something they loved that also could help them make enough money to pay the bills (and hopefully a whole lot more).

If you see yourself as a fit in the first group, this is where we should part ways.

We have fundamental differences in the way we look at the relationship between real estate agent and client. We thank you for your time and wish you the best of luck.

If you see yourself as a fit for the second group, we’re glad we’ve found each other.

We got into the real estate sales business for the same reasons and know that what we’re about to teach you about is going to be a game-changer.

Want to win in the new world of real estate?

Created By
John Belcher

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