Breef Encounter Your products photographed. An insight into the SIMPLE SIX STEP process...Scroll down to see the full story

So, you have a great idea for a product, you have funded it, developed it and explored your market. Now you need great images to show off your products on Amazon, Etsy, NOTHS or your own bespoke website. That's where your friendly freelance photographer comes in! With my SIMPLE SIX STEP process, you will have affordable quality images in just a few days.

For me, leads come in monthly from freelancing sites, recommendations and regular loyal long-term customer relationships.

I have been working with product photography for well over 20 years, shooting a wide variety of clothing, home-ware, craft pieces, furniture, you name it! Here's an insight into my SIX STEP PROCESS; behind the scenes with a recent shoot for new Arizona based start-up Boardbreefs.com and their newly released range of active wear. (Read their story here on kickstarter )

STEP ONE: Ship your gear

Send your samples to my Home Counties studio, or if you are local either drop by or arrange for me to pick up. The Board Breef samples arrived from the USA by FeDex, good quality items, packed well. My first stage with all clothing is to hang them up, let folds fall out and get an idea of how the garments naturally drape. Followed by steaming to remove more stubborn creases.

STEP TWO: Hanging and steaming
STEP THREE: Mannequins

For clothing, clients often request "ghost mannequin" shots, I have a selection of mannequins, male and female. I try them all to find the right look. For darker items, like the awesome Board Breef shorts above, a lint roller is a must. Removing dust, lint and threads at this stage saves tons of time when retouching in Photoshop later before making the final "ghost" images


For attire that needs model shots, I have a variety of regular models willing to come in to test. As you can see, they are a little more difficult to control than a static dummy! But at least they can dress themselves, for the most part. For a more specific look, I often put out casting calls or even approach random people in the street! For the Board Breefs shoot I struggled to find the appropriate physique initially hence the dubious postings on social media!

When all relevant shoots are done, be it table top, flat, dummy or model shots I send a set of proofs to my clients using the print layout in Lightroom to generate a contact sheet style PDF with reference numbers under the images. You can then come back to me with your choices.

STEP FIVE: Select your images from the proof sets

The penultimate stage is always detailed processing in Lightroom followed by more advanced retouching in Photoshop. Correcting colours, sculpting, removing any blemishes and making your products look their very best. Finally images are rendered out to specification, sized appropriately for platform, template, Social or print and a dropbox link sent for you to download all the assets produced.

STEP SIX: Final processing and rendering to spec

Thats it! my SIMPLE SIX STEP process to product image success. Contact me now via the freelance sites or directly via my website

www.csace.co.uk .

Created By
John Rae

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