Mars Canada Petcare p1 2017 better world for pets update

Hello everyone,

Welcome to our first official period update of 2017, which is already shaping up to be another great year in Petcare! Sure, we’ll have our challenges, however, the hard work we did last year to improve our ability to invest and develop some great new innovation and renovation on our business is already starting to pay off!

Business Update

Here is how we did out of the gate:

Our earnings and cash came in ahead of expectations due to our improved margins and strong affiliate (export) sales. Though we had two orders from Costco and LCL shift into P13 due to a statutory holiday – causing a miss to our topline – we’re on track to make this up by end of Q2.

We have great news on our efforts to regain momentum on Dog Dry too. After a blockbuster Q4, PEDIGREE® and IAMS® dry growth has rebounded with share gains in the latest 12 weeks – congratulations everyone! By keeping up the pressure on the competition we’ll continue to build share across our entire portfolio! Our Cat Portfolio continues to grow and gain share as well.

In addition, our DENTAFLEX® sell-in and display conditions for P1 launch at Walmart were tremendous! This is part of our third partnership marketing execution with Walmart and once again we’re the #1 player, outshining the competition with spotlights and launch communication featuring the NEW 20kg, Whiskas® Bonus Bags, IAMS® PAH, as well as DENTAFLEX®! A big thanks to our resident pet marketing team: Michelle, Courtney, Omar, Mike, Sally-Anne, Christine, Sam, and Mariam, as well as the retail team for their collaboration and passion for this program!

Celebrations

Announcing…

Congratulations to all our 2016 Sales Awards winners! Our Sales Award categories include people leadership, sales fundamentals, best business partner, perfect store and future leader, as well as the coveted Mars ONE award. Thank you to our nominees and winners for all you do to help drive Growth We are Proud of!

Filling our pockets

Bolton’s Green and Blue shifts, under the amazing guidance of Tech Services’ Dino Ruffo and the Quality team, recently completed a 4.0 pockets trial in our efforts to increase our production capacity at BPP. We are anxiously awaiting the results of our feeding trail and quality tests and hope to be full steam ahead in the coming weeks and months.

In the community

Science!

On February 11, 2017 Mars Canada celebrated the International Day of Women and Girls in Science, acknowledging the important contributions of women and girls in science in all aspects of society including the private sector. By sharing how women make a difference at Mars through science, we’re supporting UN goals of spreading awareness while simultaneously highlighting Mars as a great place to work for women in Science, Technology, Engineering and Math (STEM) roles.

Sweet tooth for a sweet cause

Join us Monday, February 27th in the Bolton office for our second annual celebration of SPCA Cupcake Day. A number of Mars associates have volunteered to make some amazing cupcakes to indulge in (if last year’s spread was any indication, we’re in for a real treat) while raising funds for our local SPCA. Please bring cash and prepare to blow your new year’s resolution for a good cause!

Congratulations everyone on the financial performance for P1. Let’s continue to fight hard to regain the lost volume by end of P2, so we’ll be in great shape as we turn the corner into the second quarter

Chris

Stay FIERCER my friends!

Mars Petcare Canada Internal Communication 2017

Credits:

Created with images by JeepersMedia - "Neon Sign Dogs Cats Pets" • Alexas_Fotos - "cat red cute" • Wow_Pho - "dog cute pet" • torne (where's my lens cap?) - "double itchy"

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