January 2017 HashTAG TAG Region

Brian Miller • Presidential Address

TAG Team!

2016 was an amazing year! Reflecting back on the year I proudly remember our accomplishments. Together we:

  1. Built a region where none existed.
  2. Created a culture and team where we care about and can count on each other.
  3. Set a high standard of achievement for ourselves.
  4. Delivered results!
  5. Created strong momentum heading into 2017!

As I look forward to 2017, I believe the foundation we laid in 2016 sets us up for success. The only question I have is how high will we climb together. That said, part of a winning team is setting goals that we can all work toward. We have set aggressive goals by channel for 2017 and I will share those with all of you shortly. One goal I would like to share with all of you today is that as we write this shared chapter of our career and our lives together that we have fun and that we bring everyone with us! Let's dedicate ourselves to achieving success while enjoying the shared journey we take to get there.

I also want to take a moment to reiterate our TAG values:

  • We win together.

We are accountable to each other and to our customers. If one of us loses a customer, we all lose that customer.

  • We go higher together.

We engage, share and assist across channels, teams & organizational boundaries.

  • We are always reaching.

As thought leaders, we embrace change and innovation.

  • Our people are our advantage.

Our enduring competitive advantage is not our technology at any given moment; it is our people at every given moment.

  • How we win matters.


  • We make a difference.

We are proud of the contributions we make to our customers, our communities and our company.

Now we stand in the middle of the ring - we are throwing punches - we control the outcome of this fight.


Brian Miller • Regional President

Meet the Team • Jarad Wright
  1. What's your role at Sprint? Field Marketing Manager for the TAG Region.
  2. Before working at Sprint what was the most interesting job you've ever had? I taught martial arts for about 5 years. During my tenure I was able to win State Championships and also trained with a World Champion. This job also took me to Japan and South Korea to train and learn from some of the best in the world.
  3. Tell us a random fun fact about you. I've owned over 17 vehicles.
  4. Favorite vacation spot? Atlantis, Paradise Island, Bahamas is by far my favorite spot.
  5. What's one thing you couldn't live without? Besides the usual like family and food I couldn't live without the ability to create.
  6. If you were to write a book about yourself, what would you name it? His Art, His Work, His Life
  7. How do you balance your career at Sprint and family? Usually it's late nights. I try to take Sprint down when the family comes home and pick it back up when the family goes to sleep. Family is very important to me so I have to make time for them.


December was a solid month for COR stores - and we continued our strong conversion performance! Local marketing stole the show by featuring in store tactics that really drove traffic and lifted employee morale. From pictures with Santa to fantastic raffles and toy drives, our team really made the most of the in store opportunities.

Overall Conversion Highlights:

  • TAG Ranked #3 in Enterprise, #2 in East!
  • Dustin Riekeberg and team came in #6 in the Enterprise!
  • Three of our 5 DM's ranked in the top 10 in the East: Dustin, Jackie, Shimeka!
Enterprise DM Ranking
East DM Ranking

Several managers led their teams to top 5 rankings in key effort metrics for December. It was awesome to see some of the same managers listed in multiple categories. Winning in effort metrics is a key component to Sprint's turnaround efforts. We will continue to build our TAG culture in order to lead the way in effort metrics - as well as conversion.

Additionally are the winners of the December Conversion Contest: Store Managers and their ASMs who achieved a conversion of 7% or higher will be awarded an Under Armour Sprint Branded polo!

Over the holiday, Holly's daughter (Amanda) came to visit and she was motivated by all the TAG talk! She asked her mom what TAG stood for and Holly gave her a few key terms that define us: #ALLIN, #NOPLANB, #TAGSTRONG, conversion, TEP, $ per, and SPS. Amanda took it from there and created this rap dedicated to the TAG team (music courtesy Hamilton - lyrics by Amanda.)

TAG Strong


It was an exciting and productive holiday season for TAG Indirect. Our National Retail team did an excellent job of leveraging discretionary credits to win customers from our competitors and retain valued Sprint customers with upgrades. Our dealer team stepped up big during the holiday season and delivered the highest HSGA conversion in the channel nationally, fourth in productivity per door even with new doors, led in NBA execution and upped our game with customer experience finishing with the third highest SPS in the company. Great job by our NR and Dealer teams as well as our partners in Operations that delivered a great December for TAG and Sprint!


In December the SMB channel had some strong individual performances.

Darlene Combs led the way in gross add activations with 367 Geotab activations across two accounts. Rogers Electric and new logo win Pruitt Healthcare. These two wins put Darlene at an outstanding 496% of Gross add quote. In conjunction with the geotab activations both accounts have considerable upside with handset opportunities. Darlene has done a phenomenal job fostering the relationships with these customers and securing the wins.

Jami Benecke led the TAG region on handset sales with 78 across her two new logo wins Parker Young Construction and Baldwin Paving, good for 339% of handset quote. Jami was also a very strong 186% of GA sales in December.

Continuing their very consistent trends on over quote performance of both Gross Adds and Handsets were Ken Malone at 175% and 201% and Ryan Crimminger at 155% and 235%.

Rounding out the group of over performers was Austin Herrin at 179% of his handset quote.

Great job to all over performers!

Pictures with Santa

Sprint Says Thanks

Telemundo Christmas Celebration

Sprint partnered with Telemundo to donate gifts and food and other items and help brighten the lives of families that were in need of support. A lot of these families dealt with recent challenges or tragedies in their families and we were able to help spread some JOY going into the holiday season.

Hands On Atlanta • Coat Drive

Worked with Hands On Atlanta to help donate 46 coats to children at Hertiage Elementary School. This was a complete surprise to the children and I'm sure created a very magical moment for them. Sprint donated coats, hats and gloves. As you can tell in the photos everyone was touched.

You guys are a blessing!!!

Christmas Parade in Chamblee

Christmas Parade on Buford Highway. The parade started at St. Piux Catholic High School and ended at Plaza Fiesta.

Toy Field

Toy drive in the Nashville area that works with the Fallen Angels in bringing the holidays to under privileged children. Takes place at Nissan Stadium. People stop and bring toys to the stadium in hopes of filling the field in the concourse with toys.

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