Website Design Recommendations

Aesthetics

The overall design concept of the website is a true representation of Burberry's uniqueness and heritage.

Campaign photography and other visual elements could be presented in lighter shades, less dramatic, making the website easy to follow.

FUNCTIONALITY

The website is easy to search using the navigation, however the search engine does not provide the option of selecting "view all womenswear" or "all menswear".

PRODUCT DESCRIPTIONS

Excellent product descriptions are essential in taking the customer to check out.

  • The font size used is considerably small and the font colour is very close to the background colour
  • High-quality images used, however there are no pictures of the bag inside
CONCLUSION

Burberry.com is a high-quality website that has successfully implemented all the 7C's and it has clearly differentiated itself as a luxury brand with superb online presence.

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