CTO Roadshow 2017 May 15th-18th, 2017 - an Atlantic Link case story

A delegation of 10 Caribbean exhibitors headed by Carol Hay, Director of Marketing UK & Europe, has just concluded a four-day visit to Scandinavia & Finland. The mission was to promote the Caribbean region and engage with the Scandinavian travel trade and media. We welcomed around 120 key tour operators, travel agencies and trade journalists during the four days.

From May 15th – 18th 2017, the representatives visited four Scandinavian cities: Bergen (Norway), Stockholm (Sweden), Helsinki (Finland) and Aarhus (Denmark).





At all four events, the guests were divided into 8-10 small groups and met with all exhibitors to hear a brief presentation for 8-10 minutes. The guests had a chance to talk to:

Accra Beach Hotel Barbados, Anguilla Tourist Board, Bahamas Tourist Office, Barceló Hotel Group, Caribbean Tourism Organization, Cayman Islands Department of Tourism, Dominica Tourism Authority, Nassau Paradise Island Promotion Board, Royal Caribbean International and Turks & Caicos Islands Tourist Board.

After the presentations, a Caribbean-inspired buffet was served and it was possible for the exhibitors and guests to meet individually.

The night ended with a prize drawing where the guests could win exciting great prizes.

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