"Carlos Santana is arguably one of the top 100 guitarists and musicians in history." - Rolling Stones. Santana was born July 20, 1947 in Autlan, Mexico.
As a young boy, Santana (as he is known today) was always interested in music. Santana moved to San Francisco in the early 1960's and quickly became immersed in the new culture. He had taken a liking to modern American music, but had grown up playing traditional Mexican. To accommodate both his love for American and Mexican music, he began experimenting with writing his own style. To test his songs he started to play free concerts as a young adult in San Francisco.
Santana playing a free concert downtown
This is when Santana first became an important part of Latin American History. By combining his two favorite cultures Santana became one of the first extremely successful Latin American musicians in the United States. One reporter said he "produced a fresh mix of Latin American blues that captivated his audience".
Santana is a perfect example of the Cultural Interaction theme in history. Santana was able to incorporate his native background into his music. Santana spread awareness of modern Mexican by tying it to modern rock, which brought Latin American music a lot of respect.
One of Santana's modern concerts
Carlos Santana once said, "Some songs are just like tattoos for your brain.... you hear them and they're affixed to you". This quote relates to how Santana was able to attract Americans to his Latin American culture. They heard something new and original, and they couldn't get enough of it. This quote represents all of how he gained his fame and fortune.
The video above is a good example of some of the influence that Santana's culture has on his music. In the beginning of the song and throughout it you can hear traditional percussion, and electronic keyboards. Santana's music first started with strong percussion and piano parts, and now they have been altered to have a more modern rock feel like the song "Anywhere You Want To Go".