San francisco is diversity BY young curators: Andrew Zuniga, grethel escobedo, Maria rocha, nicolas pinnick, and german martinez

Exhibition Statement

Our aims and objectives are to have art pieces that people can relate their backgrounds to. People should be able to have a common knowledge of the artwork they are observing in our exhibition. Our Exhibition will specifically give them a space to observe artwork through the pieces we provide. The artspace will not only give people an idea of the SF youth experience, it will allow us to achieve our aim of introducing new artwork people can relate to. We want to reach people of all demographics, to teach everybody about the hardships that SF youth have to overcome and deal with in order for them to survive.

-Young Curators

Unidentified Migrant Worker Brought to the Valley for the Last Harvest

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Artist: Pirkle Jones

One of the art pieces that I found related to our theme is this piece from Pirkle Jones called Unidentified Migrant Worker Brought to the Valley for the Last Harvest. This is an autograph taken in 1956 and printed out 1960. The reason I chose this art piece by Pirkle Jones is because even though this is a photograph of a colored person many people can relate to it. In order to have a well stable life in this country you have to work hard. For some people this may be inside a building in an office, a retail store, or out in the field where the sun shines its brightest. The truth is that we work in different environments but we do the exact same thing. Another difference is that we don’t have the same benefits from working this much. If you work in an office space chances of you obtaining health care is way higher than working in a field. This then leads to economic status where we get separated for not having a well enough job.

-Maria Rocha

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Zocalo (Mexico City Square) 1926-1929

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Artist: Tina Modotti

This photograph from Tina Modotti is a great example of growing up in a busy, diverse environment. Everyone in this image seem to be going somewhere, for example going to work or running errands. This shows that everyday is an endless cycle of going places. This photograph represents the environment that one grew up consisted of always being busy, having a routine. Their ultimate goal by the end of the day is to work as much to help maintain their families.

-Maria Rocha

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New Kitchen/Aerial 1979

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Artist: Laurie Simmons

An image that I found that relates to our theme is “New Kitchen/Aerial” by Laurie Simmons. Our group is made up of people that grew up in neighborhoods that were heavily impacted by a culture. The majority of us also come from immigrant families, and are people of color. This image is a representation of what our kitchens looked like growing up because we lived in small apartments. The dining table had to be in the kitchen because living in an apartment meant that there wasn’t enough space to have a dining room, a kitchen, and a living room. Having the dining table in the kitchen made things a bit harder because you still had to be able to have enough space to move around and use the kitchen for kitchen and eating purposes. Being that our focal group is people of color and people that grew up in culture influenced neighborhoods, we believe that they could relate to this because they probably grew up in similar ways that we did. They may have also had or still have a kitchen like this one. It shows us how some people live and some of the struggles that they have to go through.

-Grethel Escobedo

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Untitled, from The Windows Series 2008-2010

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Artist: Oscar Fernando Gómez Rodríguez

An image that I found that relates to our theme is “Untitled” by Oscar Fernando Gómez Rodríguez. Our group identifies with our theme of cultural experiences because all of us were heavily influenced by the culture of our neighborhoods. Most of us grew up in the Mission Neighborhood of San Francisco. The Mission District of San Francisco is populated by a lot of hispanics, and their culture has become the culture of that district.

The people that grow up in this district have grown accustomed to seeing the Hispanic influences. This image of the Virgin Mary is something that you can see on almost any street in the Mission District. Being an image that comes from Mexico shows us how the Mexican culture has came and influenced this part of San Francisco, and we want the people that go to our exhibition to be able to see what we see where we live and the cultural influence we had growing up in that area of the city.

-Grethel Escobedo

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Lucio Cabanas 1976

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Artist: Rubert Garcia

This pastel on paper reminds me of many things such as: sleep, death, relaxation, the human facial structure, etc. All of these terms i've listed relate to my life and have related to my life. The painting looks like a man sleeping perhaps, or maybe dead. The white line in his left eye makes me think he could be crying also. The man looks well kept, with a mustache and white teeth. When I relate this painting to our exhibition statement, it makes me think of what I grew up around. This man has color to him and in my life i’ve been around people with color. I identify with this painting because it was drawn by a latino man, and I am also latino. The man looks relaxed, it reminds me of times when i’ve relaxed with family or friends or by myself.

-Andrew Zuniga

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Untitled 1973

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Artist: Donald Judd

This stainless steel and oil enamel on plexiglass sculpture really caught my eye for a number of reasons. Firstly, the way the sculpture hangs from the wall and protrudes from it intrigues me. Each segment reminds me of segments of my own life. From a beginning, to an end. As a child, I was taught that my culture will flow and breath with me along with my life growing and myself continuing to become a better, full rounded person. Looking at each panel reminds me that my culture will be there with me from start, to beginning. My cultural experience will be here from since i've been aware of it, to when I die.

-Andrew Zuniga

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Untitled (1940)

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Artist: Paul Klee

This is a watercolor painting by Paul Klee, he was a Swiss-German artist. This really captures our cultural experience in the mission district. In a city with such diversity and freedom, wander around my hood and you see spray painted murals of religion, cultural artifacts from our center American home lands. In the neighborhood we have the highest concentration of street art in San Francisco, the Mission district. Our cultural heritage is highly viewed. The alleys here are gateways to discovery, galleries weave a colorful tapestry of influences and creative expression.

-German Martinez

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Sleeping Women

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Artist: Charles Ray

This art project interests me the most because this picture is worth more than 1,000 words. It’s a 3D sculpture that symbolizes the meaning of life for a homeless individual. Where society looks down upon you and seen as the loser class of society. In reality we don’t know what actually happened to them but as a child we are raised with the idea to do good in school and keep excelling forward, if not you will end up a bum on the street doing drugs and smelling nasty and looking dirty. I feel like there is so much we don’t know that we as a community jump to assumption quickly. Who know’s if the homeless man was a scholar and professor that was in debt and lost everything he had? Or did he really miss out on school because he didn’t have that discipline as a kid to keep it moving and took some steps in a bad direction. This piece is significant to our culture because the bench is everything to this homeless man. It’s a bed and way of survival because at night the temperatures drop and they suffer, just like us. We are humans and to step out of our daily routine to acknowledge what we have and not take life for granted is something we should all do. I like to think that every person rich or poor white or colored has equal chances of being the next biggest and greatest thing, who knows, a bum on the street can be the next Steve jobs or Einstein.

-German Martinez

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SFMOMA Floor Plan & Section 1989

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Artist: Mario Botta

This to me means a lot because I grew up in this city and I have seen this building many times but I’ve never really knew what that building was. Once we went to the art museum I looked around and thought to myself “ wow this is what it looks like in here”. I’ve never even thought there was such a big museum in this little old building. It also reminded me of my house that I grew up in. When I was inside I noticed how the white walls reminded me of my ceiling.

-Nicolas Pinnick

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Untitled, 1989

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Artist: Hodgetts + Fung

When I look at this painting I see the bay bridge and that makes me feel at home. It also reminded me of when they had to take the old bridge down so that they could make a new one.

-Nicolas Pinnick

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Statement

Demographics

The demographic of our visitors will be people that grew up in culturally diverse neighborhoods and know the struggle of having to work for what you want. We would like to bring in an audience of viewers that can understand, and relate to what they are seeing. We also plan on bringing in an audience of viewers who do not have direct experience with the narrative to the artwork. We want to bring the stories of hardships that many people have to go through in order to survive. Doing this will allow us to attain our aim to reach many different types of people, from different backgrounds.

Stakeholders

Traditionally, people who are connected to SFMOMA are from a different cultural, financial, and social demographics than us. Regardless of where these people come from or who they are, we believe that with our exhibition, the stakeholders will be able to understand where we grew up and our cultural influences. With this exhibition we also believe that SFMOMA stakeholders will become more diverse in the future. With more diversity, the museum will be a better reflection of what life in San Francisco is like. The viewers will be able to experience an exhibition which empowers the cultural experience people have grown up in. Viewers will learn more about culturally diverse artists, and their artworks.

Media Mentions

We will use multimedia to promote our exhibition. Our goal is to gain a large enough audience to visit our exhibition. We will make posters and billboards that people will be attracted to. We hope to grab their attention with bold graphics and social media platforms such as: creating an Adobe Spark ad, creating a Facebook page, and possibly creating an Instagram account for people to see the art pieces in an accessible way. We also plan to partner with SFMOMA and have our exhibition previewed on the front page of its website.

Exhibition: San Francisco is Diversity

Commercial Significance

La Reyna Bakery & Coffee Shop. This bakery is located on 24th and Mission street. Our plan is to partner with this bakery because we feel like it is in an area of San Francisco that still represents “La Raza.” By partnering with them, we’ll have discount offers for the people that visit our exhibition to this bakery. We hope that by having a discount, the people will visit the bakery and will get an idea of what it is like to live in a neighborhood that is heavily influenced by our culture. Our political views fit in with empowering the people. To provide support for the everyday working person, we must align our artwork with the type of political views that help everyday people get out of the hardships they encounter. The political aspects of our exhibition show when people see how our cultural background impacts political decisions.

Educational Value

Included in our exhibition will be an artwork by Oscar Fernando Gomez Rodriguez. “Untitled” is an image of a painting of The Virgin of Guadalupe. This photograph fits our theme because it is the type of image that you see a lot in the city. Coming from a Latino culture, we see how it would be emblematic to the theme of La Raza. Alongside this piece, we will also have “Unidentified Migrant Worker Brought to the Valley for the Last Harvest” by Pirkle Jones. This is a photograph of a latino person many people can recognize. In order to have a well stable life in this country you have to work hard. For some people this may be inside a building in an office, a retail store, or out in the field where the sun shines its brightest. The truth is that we work in different environments but we do the exact same thing. When people see a latino person, they look at them as “the other.”.But living in California, you have to keep in mind that before the Mexican American War, Mexicans were the majority of the population living and thriving here.

Untitled, from The Windows Series 2008-2010
Unidentified Migrant Worker Brought to the Valley for the Last Harvest

Activity

We also plan to have our viewers take a 360 Virtual Tour in order to feel what it is like to be in an authentic Latino neighborhood; and imagine themselves walking the streets. The goal is to get people to understand what it is like to come from a neighborhood where the culture heavily influences the way one perceives the world. Having sufficient amount of information for each art piece is crucial to having a better understanding of our theme.

Emotion

The artwork in our exhibition will be a representation of cultural experiences that we had growing up in our city neighborhoods. We want the people that are visiting our exhibition to be able to connect and understand what it is like to grow up in a neighborhood that is heavily influenced by a culture.

-Young Curators

San Francisco is Diversity Exhibition
Created By
Andrew Zuniga
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