Artist: Hodgetts + Fung
When I look at this painting I see the bay bridge and that makes me feel at home. It also reminded me of when they had to take the old bridge down so that they could make a new one.
The demographic of our visitors will be people that grew up in culturally diverse neighborhoods and know the struggle of having to work for what you want. We would like to bring in an audience of viewers that can understand, and relate to what they are seeing. We also plan on bringing in an audience of viewers who do not have direct experience with the narrative to the artwork. We want to bring the stories of hardships that many people have to go through in order to survive. Doing this will allow us to attain our aim to reach many different types of people, from different backgrounds.
Traditionally, people who are connected to SFMOMA are from a different cultural, financial, and social demographics than us. Regardless of where these people come from or who they are, we believe that with our exhibition, the stakeholders will be able to understand where we grew up and our cultural influences. With this exhibition we also believe that SFMOMA stakeholders will become more diverse in the future. With more diversity, the museum will be a better reflection of what life in San Francisco is like. The viewers will be able to experience an exhibition which empowers the cultural experience people have grown up in. Viewers will learn more about culturally diverse artists, and their artworks.
We will use multimedia to promote our exhibition. Our goal is to gain a large enough audience to visit our exhibition. We will make posters and billboards that people will be attracted to. We hope to grab their attention with bold graphics and social media platforms such as: creating an Adobe Spark ad, creating a Facebook page, and possibly creating an Instagram account for people to see the art pieces in an accessible way. We also plan to partner with SFMOMA and have our exhibition previewed on the front page of its website.
La Reyna Bakery & Coffee Shop. This bakery is located on 24th and Mission street. Our plan is to partner with this bakery because we feel like it is in an area of San Francisco that still represents “La Raza.” By partnering with them, we’ll have discount offers for the people that visit our exhibition to this bakery. We hope that by having a discount, the people will visit the bakery and will get an idea of what it is like to live in a neighborhood that is heavily influenced by our culture. Our political views fit in with empowering the people. To provide support for the everyday working person, we must align our artwork with the type of political views that help everyday people get out of the hardships they encounter. The political aspects of our exhibition show when people see how our cultural background impacts political decisions.
Included in our exhibition will be an artwork by Oscar Fernando Gomez Rodriguez. “Untitled” is an image of a painting of The Virgin of Guadalupe. This photograph fits our theme because it is the type of image that you see a lot in the city. Coming from a Latino culture, we see how it would be emblematic to the theme of La Raza. Alongside this piece, we will also have “Unidentified Migrant Worker Brought to the Valley for the Last Harvest” by Pirkle Jones. This is a photograph of a latino person many people can recognize. In order to have a well stable life in this country you have to work hard. For some people this may be inside a building in an office, a retail store, or out in the field where the sun shines its brightest. The truth is that we work in different environments but we do the exact same thing. When people see a latino person, they look at them as “the other.”.But living in California, you have to keep in mind that before the Mexican American War, Mexicans were the majority of the population living and thriving here.
We also plan to have our viewers take a 360 Virtual Tour in order to feel what it is like to be in an authentic Latino neighborhood; and imagine themselves walking the streets. The goal is to get people to understand what it is like to come from a neighborhood where the culture heavily influences the way one perceives the world. Having sufficient amount of information for each art piece is crucial to having a better understanding of our theme.
The artwork in our exhibition will be a representation of cultural experiences that we had growing up in our city neighborhoods. We want the people that are visiting our exhibition to be able to connect and understand what it is like to grow up in a neighborhood that is heavily influenced by a culture.