Johnson and Johnson Change Project John Hendricks, Hannah Green, Kristen Hallstrom, Maria Hayes


Johnson and Johnson has been around for 125 years

Includes Brands: Band-Aid, Listerine, Neutrogena, Aveeno, Tylenol

Internal and External Analysis


  • Located Worldwide
  • Partnered with a lot of Non-Profits
  • Diversification of products


  • Following up with customer complaints and concerns
  • Over dependence on revenue of newly launched products


  • Expand its operations and improve its presence across markets
  • Expand the range of health services offered to the employees


  • Decline in pharmaceutical division
  • Too generic, losing market share

Proposed Change

Expand Travel Size Products


  • Increased Airport Security: 9/11
  • Increased Airline Travel in Recent Years
  • Low Risk - High Return

Kotter's Change Model

  1. Create a Sense of Urgency: Explain To Employees That There Is A Need For This Change
  2. Build a Guiding Coalition: Job Enlargement And Autonomy
  3. Form a Strategic Vision and Initiatives:Keep Employees Involved Throughout The Change. Express That There Will Be A Culture Of Shared Learning Moving Forward.
  4. Enlist a Volunteer Army: Recruit Current Employees for the New Organizational Structure in the New Business Segment
  5. Enable Action by Removing Barriers: No Mass Hiring. Keep Job Security.
  6. Generate Short-Term Wins:Increase Effected Employees Salary By 50% During The Project. Keep Communication Open And Honest
  7. Sustain Acceleration: Put Products Out For Those Already Doing Well In Market To Increase Confidence For Employees And Consumers
  8. Institute Change: Increased Hiring. Better Working Supplies Available To Employees. "Keep Things Moving". Encourage An Atmosphere Of Innovation.



Created with images by juhansonin - "Udo in the tub" • Rob Ketcherside - "2nd and Yesler, Seattle, c1922" • Daquella manera - "San Diego Airport" • tntimo - "Lucky airplane" • NASA Goddard Space Flight Center - "Shutdown - All Hands" • Wolfgang Staudt - "05:52:21 am .....the day begins"

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