Brand Strategist @ QMI Interactive, Milan
2017 - Today
QMI is the first Italian creative agency specialized in entertainment marketing.
As a Creativel Strategist, I develop digital strategies for extra-sector brands. I followed the creation of loyalty platforms, mini-sites, promotional mechanics and the development of creative formats for SKY, DeutscheBank, Mondadori, PennyMarket.
I participated in the conception and defined the positioning of the first Italian content platform dedicated to the entertainment world, Stardust.it, winner of the "Emerging Digital Media" award at the NC Digital Awards 2017.
I am the curator of Interactivity, a two-weekly newsletter that analyzes and deepens trends and activities at the intersection of entertainment, communication and technology.