Michelangelo Ferracane Planner & digital strategist

So, here we are.

There is something intriguing in working in the advertising sector. I am just not talking about "11 Easy Ways to Target Millennials" or "5 Creative Ways Brand Are Using Snapchat" blog posts.

A random picture of Millennials I found on Google.

Don't get me wrong, I feel the same thrill you feel when new opportunities to engage and connect people approach the market. The same adrenaline rush when a new tool or social network is out there, ready to be discovered.

Remember all the hype created around Ello?

Now, here's the thing.

Advertising as we know it has evolved. Like everything touched by the mind bending force of disruption sparkled by technology innovations. I believe we have the chance to use this power and knowledge to create a piece of culture that really matters to people. To solve, hopefully, a problem in their lives, even a tiny one.

Sligthly creepy, isn't it?

Ok, let's talk about me.

Brand Strategist @ QMI Interactive, Milan

2017 - Today

QMI is the first Italian creative agency specialized in entertainment marketing.

As a Creativel Strategist, I develop digital strategies for extra-sector brands. I followed the creation of loyalty platforms, mini-sites, promotional mechanics and the development of creative formats for SKY, DeutscheBank, Mondadori, PennyMarket.

I participated in the conception and defined the positioning of the first Italian content platform dedicated to the entertainment world, Stardust.it, winner of the "Emerging Digital Media" award at the NC Digital Awards 2017.

I am the curator of Interactivity, a two-weekly newsletter that analyzes and deepens trends and activities at the intersection of entertainment, communication and technology.

I've developed the strategy and the positioning for the SKY Sport lead generation platform "Ogni Gol Conta"
Strategic Planner @ Grey Italy, Milan

2015 - 2017

As a Strategic Planner, I have worked with numerous industries (telco, automotive, fashion & beauty) and my skills include:

  • planning integrated campaign across digital and offline touch points;
  • everyday monitoring on market and consumer trends;
  • designing ad-hoc templates for pitches and new business.
Some brands I've worked with.
Digital Specialist @ Carat, Milan

2014 - 2015

As a Digital Specialist in Carat, I have planned and managed multiple digital campaigns for BMW Group brands like BMW Cars, BMW Motorrad and MINI. My skills includes:

  • building and monitoring digital campaigns on paid media;
  • strategically use of the latest buying technologies, like Programmatic Buying and TV Sync;
  • finding relevant insights in customer behavior by analyzing qualitative and quantitative data.
Some campaigns I have worked on. I was in charge of buying, monitoring and optimizing the digital funnel.
Marketing & Digital Strategy @ IlSole24Ore Business School, Milan


I've attended the 21° Master in Marketing, Communication and Digital Strategy. The full-time master was focused on:

  • Advertising & Web Marketing;
  • New Product and Service Launch and Promotion;
  • Market Research.
Two examples of project work I've worked on with my classmates.
Master’s Degree in Communication and Institutional Relations @ LUISS Guido Carli, Rome

2010 – 2013

I graduated with 110/110L in Audiovisual Markets and Languages. My thesis was “Cinema and Translations. The Cultural Dynamics in the Distribution of Foreign Movies: Lucky Red and Studio Ghibli”.

The work was focused on linguistic and distributive issues faced by Studio Ghibli and Lucky Red.
Multimedia Web Communication @ IED, Rome


I have learned strategies and techniques for integrated communication and how to build successful briefs and copy strategy. For the final exam, I have created an integrated communication plan imaging a partnership between Opel Adam & Spotify. Planning, Art & Copy was crafted on my own.

Degree in Political Science and International Relations @ LUISS Guido Carli, Rome

2006 - 2009

I graduated with a thesis in Semiotics: "City Senses - Suburban Cultures in Music Video Clips”.

One of the many music video I have analyzed searching for urban subcultures.

Finally, 5 random facts about me.

  1. My headphones are always on, often recording dj sets and creating visual effects on Keynote.
  2. I love automotive and classic cars as much as I don't like football.
  3. I start talking about semiotics when I am drinking my second gin tonic. I know it seems boring, and it is.
  4. I am a little obsessed with those tiny scripts on every label.
  5. Eating pineapples give me goosebumps. I still don't know why.
Pictures taken with my phone.


Feel free to stalk me on social media:

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