So, here we are.
There is something intriguing in working in the advertising sector. I am just not talking about "11 Easy Ways to Target Millennials" or "5 Creative Ways Brand Are Using Snapchat" blog posts.
Don't get me wrong, I feel the same thrill you feel when new opportunities to engage and connect people approach the market. The same adrenaline rush when a new tool or social network is out there, ready to be discovered.
Now, here's the thing.
Advertising as we know it has evolved. Like everything touched by the mind bending force of disruption sparkled by technology innovations. I believe we have the chance to use this power and knowledge to create a piece of culture that really matters to people. To solve, hopefully, a problem in their lives, even a tiny one.
Ok, let's talk about me.
Brand Strategist @ QMI Interactive, Milan
2017 - Today
QMI is the first Italian creative agency specialized in entertainment marketing.
As a Creativel Strategist, I develop digital strategies for extra-sector brands. I followed the creation of loyalty platforms, mini-sites, promotional mechanics and the development of creative formats for SKY, DeutscheBank, Mondadori, PennyMarket.
I participated in the conception and defined the positioning of the first Italian content platform dedicated to the entertainment world, Stardust.it, winner of the "Emerging Digital Media" award at the NC Digital Awards 2017.
I am the curator of Interactivity, a two-weekly newsletter that analyzes and deepens trends and activities at the intersection of entertainment, communication and technology.
Strategic Planner @ Grey Italy, Milan
2015 - 2017
As a Strategic Planner, I have worked with numerous industries (telco, automotive, fashion & beauty) and my skills include:
- planning integrated campaign across digital and offline touch points;
- everyday monitoring on market and consumer trends;
- designing ad-hoc templates for pitches and new business.
Digital Specialist @ Carat, Milan
2014 - 2015
As a Digital Specialist in Carat, I have planned and managed multiple digital campaigns for BMW Group brands like BMW Cars, BMW Motorrad and MINI. My skills includes:
- building and monitoring digital campaigns on paid media;
- strategically use of the latest buying technologies, like Programmatic Buying and TV Sync;
- finding relevant insights in customer behavior by analyzing qualitative and quantitative data.
Marketing & Digital Strategy @ IlSole24Ore Business School, Milan
2014
I've attended the 21° Master in Marketing, Communication and Digital Strategy. The full-time master was focused on:
- Advertising & Web Marketing;
- New Product and Service Launch and Promotion;
- Market Research.
Master’s Degree in Communication and Institutional Relations @ LUISS Guido Carli, Rome
2010 – 2013
I graduated with 110/110L in Audiovisual Markets and Languages. My thesis was “Cinema and Translations. The Cultural Dynamics in the Distribution of Foreign Movies: Lucky Red and Studio Ghibli”.
Multimedia Web Communication @ IED, Rome
2013
I have learned strategies and techniques for integrated communication and how to build successful briefs and copy strategy. For the final exam, I have created an integrated communication plan imaging a partnership between Opel Adam & Spotify. Planning, Art & Copy was crafted on my own.
Degree in Political Science and International Relations @ LUISS Guido Carli, Rome
2006 - 2009
I graduated with a thesis in Semiotics: "City Senses - Suburban Cultures in Music Video Clips”.
Finally, 5 random facts about me.
- My headphones are always on, often recording dj sets and creating visual effects on Keynote.
- I love automotive and classic cars as much as I don't like football.
- I start talking about semiotics when I am drinking my second gin tonic. I know it seems boring, and it is.
- I am a little obsessed with those tiny scripts on every label.
- Eating pineapples give me goosebumps. I still don't know why.
