Distribution Companies- Distribution companies are responsible for all aspects of the making of a film that does not include planning or construction. They finance the production companies during construction and any editing done post-production. Production companies will first pitch their idea of a film to the distribution companies and they will look at who the target audience for the text are and whether or not they are the conventional audience for their company and if they find that the target audience are a demographic that they can sell to they'll begin their marketing campaign. So as well as financing the film they're also responsible for marketing the text and distributing it to selected cinemas and retailers. A distribution company's marketing campaign must be successful in order for the film to stand a chance of making them profit, something that is not as simple as it seems as only 1 in 5 films produced in Hollywood make box office. Because of this distribution companies will advertise their films in magazines, on bus stops, billboards, television ads and most typically through film trailers. Recently distribution companies have been using more atypical methods to advertise films, incorporating more convergence into their campaigns to try and keep up to date with the digital proliferation that is apparent in our society. An example of this was when in 2010 Paramount Pictures placed a QR code into the chest of Iron Man's suit on bus stop posters and when people followed the link they would be taken to a website that gave more information about the film.
There are many different types of distribution companies that best suit different texts. The two main types are major and independent. Major distribution companies, such as the 'big six'- Disney, Universal, Warner Bros., Sony, Paramount Pictures and 20th Century Fox, are all situated in Hollywood and have a tendency to go for films with a large target audience to whom they can advertise to. They supply the production companies with huge budgets and have global advertising campaigns. Independent distribution companies, such as Film District, go for films with more original narratives, smaller budget costs and films that explore a plethora of ideologies. These films normally have a niche target audience and so they are more suited to the independent companies as they have smaller, more targeted advertising campaigns. For example Film District have distributed Neo-Noir films such as Drive, 2011, Nicolas Winding Refn, whereas major distribution companies such as Warner Bros. have distributed Neo-Noir films such as Blade Runner, 1982, Ridley Scott and L.A Confidential, 1997, Curtis Hanson.
Which Production company and why?
For our production company we have decided to use Bold Films. We have gone for Bold Films as we feel as though it has experience with the Neo-Noir genre and more specifically more independent Neo-Noir texts such as Drive, 2011, Nicolas Winding Refn, and Nightcrawler, 2014, Dan Gilroy, as well as having numerous award winning films such as Whiplash, 2014, Damien Chazelle and as a result we feel as though their understanding of the Neo-Noir genre and award winning film making will help increase the quality and professionalism of our text. Another reason as to why we see Bold Films as an appropriate and well suiting production company is that it is major/minor and has the ability to provide a large budget for independent films, with a budget of $15 million and $8.5 million for Drive and Nightcrawler respectively. We feel as though a major/minor is best suited for our text as they specialise in films that conform to the conventions of mainstream & commercial as well as independent films. Our text features a number of conventions that are split evenly over these two very different categories and so for that reason we fell that a major/minor production company such as Dark Cloud Productions suits our text best.
Which Distribution company and why?
After a great deal of research we came across Focus Features and we decided that they would be the perfect distributers for our construction. This is because they are a Major/minor and they distributed Drive, as Film District before they dissolved to Focus Features in 2014, and Looper, 2012, Rian Johnson, which are both critically acclaimed Neo-Noir films, and our text has been referenced as being similar to Drive, many times in our audience research. Because of the success of Drive and it's similarity to our text we feel as though it would be wise to have them as our distributors. Film Focus, owned by Comcast, are vertically integrated as part of the NBC Universal division.