ELEVATOR PITCH - Kieran Kane
The main issue we aim to focus on is the public reception of the Arts Barge project. During our discussion as a group we found that many of the potential problems that the barge faces link back the publics views. As the barge itself is going to be a new development built with the community in mind it is important to consider the audiences in York and how best to target them through digital means.
While considering the possible solutions to help promote the Arts Barge project as one of the main arts facilities for the community of York, it became apparent that the barge has a few key audiences currently; the younger generation, targeted through arts and crafts activities, the older generations who come for the music on an evening at events and people who will continue to attend arts therapy. We propose to continue targeting these audiences, as well as target a relatively new audience by inviting in developing artists in York, who would be able to have a mutually beneficial relationship with the Arts Barge project. This would be achieved through allowing their art to be exhibited in an accessible public location which in turn would raise interest for the Arts Barge.
In order to target these audiences we have been working on improving the web presence for the Arts Barge project, working on an online gallery and redesigning some of the website to be user friendly and accessible to all audiences giving a modern feel to the project while also retaining current values.
ART GALLERY - RUE STAFFORD
The Barge Gallery -
The digital art gallery will contain images and links to videos depicting both the past success of the project along with some indication of current and more recent events. The gallery itself is to be available online for anybody to view and as such should allow the project to reach as wide an audience as possible. Our group proposes that the gallery would be regularly updated to encompass recent work while not displaying all of the events currently in progress as this would help encourage the community in York to visit the barge themselves and see the art that is presented in person, as would be promoted through links to current events pages. This galery would also be capable of displaying work that is submitted to the Arts Barge project by the developing artists that we hope to target, meaning that those who have their work represented on the barge could also have their work viewed by a much larger audience.
In the background of the gallery we also propose to play music that has been composed either for the Arts barge or that of the bands currently supporting the Arts barge. This would help to make he gallery more engaging to the audience while also allowing the Arts Barge project to increase awareness of the bands that are currently supporting and helping to fund the project.