Minnesota Vikings understanding the marketing environment

The Minnesota Vikings

Located in Minneapolis, MN the Vikings have a long history with the NFL. In their opening game on September 17, 1961, the Vikings gave their followers a little taste of what the next 47 years would be like. The Minnesota Vikings have epitomized winning. The Men in Purple have always been near the top of the division standings.

Viktor the Viking, the mascot of the Minnesota Vikings

US Bank Stadium

Jerseys of Minnesota Vikings


brand competitors

Green Bay Packers
Chicago Bears

category competitors

Florida Georgia Line
Blake Shelton

generic competitors


Economic Factors

  • Consumer Prices in Chicago, IL are 2.63% higher than in Minneapolis, MN
  • Consumer Prices Including Rent in Chicago, IL are 15.81% higher than in Minneapolis, MN
  • Rent Prices in Chicago, IL are 44.76% higher than in Minneapolis, MN
  • Restaurant Prices in Chicago, IL are 12.24% higher than in Minneapolis, MN


daktronics led screen

Daktronics screens at US Bank Stadium
  • 20 LED video displays all featuring 13HD technology
  • Main video display measures roughly 68 feet high by 120 feet wide
  • Over 27,000 square feet of LED throughout the stadium
  • Only NFL team to use displays manufactured in the same state
  • Unique “Sail” exterior LED displays



2010: HF 2578/SF 2810 are introduced and hearings are held. The bills propose a constitutional amendment to enable casino gambling at a Minnesota horse racetrack, also known as a Racino, to finance a new Vikings stadium.


The NFL worked to create more sophisticated offerings for women, like vintage-inspired tees and apparel, more plus-size and juniors apparel, and a full line of women’s-size jerseys. The NFL’s focus on making the apparel much more modern and fashionable has really showed up in their creative, so you feel like you can identify with what they’re wearing


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