The motivating notion of “Wise Up” is that young people need to be ‘smarter’ in a world of HIV with their sexuality. It also necessitates the need to be ‘mindful’ or ‘vigilant’ to the challenges of HIV/STIs, unwanted pregnancy, etc in the country. Youths have lots of potentials to help them navigate their world and be free from STIs, sexual vices, etc, if they have the right information and tools. ‘Wise Up’ is also a wakeup call to young people to contribute meaningfully in the HIV response through behavioral change communication and appropriate demand for reproductive health commodities and services.
"...I felt good coordinating the local hubs of #WiseUpCRS media because I had to work with people from different media organization and I learnt a whole lot from the experience. I had a lot of followers in a short period as a result. It gives me great joy that the WiseUp campaign reached a lot of people in Cross River State and beyond" - Didi Etta (Media Crew)