Your Campaign Objectives
Your digital marketing program has four complementary objectives.
1.Attract potential customers to your website using social media marketing, search engine optimization and digital advertising.
2.Build trust and demonstrate your expertise by providing potential customers with valuable and relevant content in the form of articles, guides and videos.
3.Identify which potential customers show the most interest in your content and develop a business relationship with them.
4.Communicate with your existing customers using email and social media and encourage them to purchase additional services, provide positive reviews and referrals
We will focus on only on the digital marketing channels that will deliver results.
SEARCH ENGINE OPTIMIZATION
This plan is totally focused on organic traffic generation, we can also include paid advertising to combined it with the organic traffic.
S E A R C H E N G I N E M A R K E TI N G
Content marketing and social media activity are now an essential part of modern search marketing. We will build on this firm foundation by optimizing ‘Google My Business’ to improve your position in Google search results for your key local and mobile search terms.We will monitor your organic and local rankings on Google, Yahoo & Bing and benchmark your progress against your main competitors.We will also search through thousands of local directory sites, which Google uses to determine your local page ranking. We will systematically correct inaccurate listings and add your free listings to the most important business directories. Search engine optimization will go hand in hand with the content marketing strategy. We will focus only the keywords that have commercial intent.
C O N T E N T M A R K E T I N G
We will promote a quality article, every month to create effective content marketing that will attract new customers, enhance your reputation and improve your search engine marketing results. This content will provide the basis of your marketing each month and will be promoted on your website, through your social media profiles, and via email to both existing customers and new prospects.
E X A M PL E S O F F E A T U R E D C O N TE N T A R E :
Fully researched article of approximately 2000 words.
Downloadable white paper or eBook
Facebook competition In many cases the content we develop can be used again and again enabling you to build a library of ‘evergreen’ content which can be used in future marketing campaigns.
Content marketing is one of the best ways to build up your brand and traffic in the long term.
SOCIAL MEDIA MARKETING
For this particular campaign we will only focus on 3 social media platforms.
The best way to utilize Facebook is by posting relevant content that delivers value, since our content strategy is design to provide massive value, we use this to share it across Facebook. Paid advertising is the most effective way to utilize Facebook to drive targeted traffic to the website.
The best and most natural way to attract more attention to your Instagram account is to interact with other users. But what if you can't give this 100% of your time? We will grow your Instagram for you - with legitimate and genuine growth over a time period. Stay away from fake followers that cause an account do get banned or lose interest. Do it the proper way.
WE CAN DO ADVANCE TARGETING
Target the followers or the followings of specific usernames! Simply contact us with the usernames you wish to target, and we can ensure your growth is relevant and beneficial!
We can target by hashtag audience. This allows you to reach people all over the world relative to your page! You can view the most popular hashtags of each subject at hashtagsforlikes.co.
Other services can have you liking inappropriate material. Our filters can rule out all of the spam and inappropriate content or only have you interact with popular accounts!
Looking for local business or just to get followers from your area? We can target areas from country to city, town and even specific venues such as schools or businesses.
Video Helps People Feel the Love
Video is critical to helping people connect with, remember, and care about your brand. Consider these statistics:
Experiments show that video-based multimedia material create better learning performance and more positive emotion—even in text-centric learners. (Chih-Ming Chen)
Videos are usually presented as stories, and stories are 22x more memorable than facts alone. (Jennifer Aaker, Stanford)
Positive emotions created by watching a video can actually impact your viewers’ buying decisions. (Scheibehenne)
The human brain processes visuals 60,000x faster than text. (HubSpot)
Simply put, a great video taps into the human mind in ways that images and text just can’t.
R E V I E W M A N A G E M E N T
Online reviews are a powerful way of attracting new customers and are also important for search engine marketing.We will make it easy for your customers to leave reviews on Google, enhancing your reputation by providing 'social proof' of the quality of your service
We will integrate your website with Nearby Now service.
How It Works
Nearby Now enables local businesses to create more rich local content and drive leads across the areas they serve.
Checkin describing every client interaction -- including optional photos or videos, and the location of the job. Ask customers for reviews via SMS, email, or voice and receive reviews 40% of the time.
Perfect schema on every checkin and every review delivers content, media, and location exactly the way the web crawlers prefer -- and streaming this content to hyperlocal city pages on the local businesses' own web site ensures they get the credit directly.
More content, better content, better schema, more social proof, in more locations. Deliver better local rankings for your local business.
We will keep track of your rankings and social media performance.