How companies use their commercial time to show a bigger world issue Ema Stadtmiller
One of these companies that is stepping up and putting an end to the problems of race equality in the world is NIKE. Nike is using their commercial Equality to get across the idea of when people are on the quarts or fields they are equal under the love of the game that their all playing . In this commercial Nike uses Lebron James as the main character and shows different athletes and different settings of these sports. The main idea of this commercial is if these people of different countries , different races and different beliefs can come together and be equal when playing sports then why can't they be equal outside the lines of the field and/or court.
Nike has even come up with a line of Equality products that when consumers buy these in store or online profits from the purchase go to organizations that either give people mentors they need or a organization called Peaceplayer which is using sports to united young people in divided communities.
Another company that is openly advertising there view on the world issue of discrimination is 84 Lumber, as most of you have seen during the super bowl in their commercial called the beginning of the journey this commercial shows a mother and daughter refugees making their long harsh journey to this country of freedom and a new dream , this commercial also makes people who believe in equality believe the statement of where would we all be in life if we were never given an opportunity by someone. Even though this commercial sponsors their product by showing the workers building the wall with the wood and materials they sell, it has a deeper meaning of opportunity.