Audience Engagement Solutions let us transform your raw customer data into strategic insights

The Observer Publishing Company's Audience Engagement Solutions division can analyze, model and segment your customer file to identify the highest value potential customers right here in Washington County.

The key ingredient is the first-party customer data and third-party household-level demographics and lifestyle data that can be appended to any customer record that contains a valid physical address.
When you provide us your customer file, nearly one-hundred demographics and lifestyle variables are appended to each customer record - allowing us to identify high-value potential customers based on characteristics they share in common with your existing customers.
Working with the Audience Engagement Solutions team, you can transform raw customer data into strategic assets that optimize your marketing investments and reduce waste.

The strategic insights provided by the Audience Engagement Solutions team helps you promote your products and services to the right customers, using the right channel.

As part of our services, we provide you a custom market profile report that provides a laser focus for marketing and media planning, based on the attributes of your current customers.

Targeted media, including data management platforms, social media integration, email marketing, direct marketing, reputation management, run-of-press advertising and pre-print inserts are but a few of the marketing channels that we can deliver for you, based on the analysis of your customers.

Among the recent success stories for Washington County area businesses and organizations using Audience Engagement Solutions:

Analyzing a local non-profit foundation's donor file identified approximately 50,000 high-value potential donors who have the means to donate, as well as propensity to support charitable organizations.

Analyzing a multi-location department store's customer file based on purchase history to build an insert and digital marketing strategy to drive store traffic.

Analyzing past buyers and loyalty club members of a fine food and wine retailer to build a targeted direct marketing list for ongoing promotional marketing via email, social and direct mail.

Analyzing an auto repair and tire store's customer file to understand consumer behaviors and characteristics, then building a multi-channel advertising strategy that included print, digital, retargeting, direct marketing and social reputation management.

To learn more about Audience Engagement Solutions or to request a 20-minute demonstration, contact Matt Miller at mtmiller@observer-reporter.com.

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Daniel Williams
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Created with images by PublicDomainPictures - "bag buying carry" • Unsplash - "women teamwork team" • jamesoladujoye - "meeting informal business" • nicoleta gramada - "a busy child..." • stockmanngroup - "Stockmann's renewed department store in Tampere" • HerryLawford - "Longstock Nursery" • reverent - "mercedes daimler noble"

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