Media Update - January 25/01/2017

Facebook expands video ad opportunities with two new video placements

1. INSTANT ARTICLES

Instant articles are used by media publishers to create and distribute fast and interactive articles that sit natively on Facebook and are shown on mobile devices. These are now capable of hosting advertiser sponsored videos.

2. IN-STEAM VIDEO

Facebook now offers the opportunity for advertisers to insert 10 - 15 second video ads into native videos on Facebook. In-stream video ads will appear after 20 seconds of content.

25-44 Male Blockbuster Opportunities in Q2

DCM have pulled together some one pagers on the biggest male 25-44 blockbusters coming out Q2 onwards. Premium positions are still available across all of these films.

Alien: Covenant (18th May)

War For The Planet Of The Apes (14th July)

Dunkirk (21st July)

Kingsman: Golden Circle (29th September)

Blade Runner 2049 (6th October)

Advertise on the street during Fashion week

100x 4 Sheets available for one week across various London sites for £6,250 gross (including production)

10x 48 Sheets available for one week across various London sites for £7,800 gross (including production)

Locations include: Brick Lane, Dalston Lane, Portobello Road, New Kings Road etc...

In a month’s time, London will transform itself into a Fashion Week where world-renowed designers, A-list celebrities, models and fashion addicts will descend on the city to celebrate the latest looks for AW17. This style extravaganza is business; in the UK alone it contributes £28bn to the economy, making it the perfect place to advertise.

Escapism on 4

10 month sponsorship opportunity

1st March – 31st December 2017

10 Month Broadcast and VoD Sponsorship

Package Overview

150 x 30 mins on Channel 4

14 x 60 mins on Channel 4

250 x 30 mins on More 4

27 x 60 mins on More 4

All4 catch up + 4Seven repeats

Accreditation

Broadcast – 15” intro, 5” CB bumpers & 10” ending

TV VoD – 15” pre-rolls, 5” mid-rolls

PC VoD – 15” pre-rolls, 10” mid-rolls, sponsor logo on programme page

Asking Price:

£795,000

(prior to negotiation and excl. production)

Escapism on 4 includes a breadth of programming which explores some of the amazing locations and natural wonders right on our doorstep.

Featuring well-loved faces and some of the best talent from British TV, Escapism explores the stunning countryside, local heritage, allowing viewers those peaceful moments to escape from reality.

ES Magazine upcoming specials

Opportunities range from half to full pages

Costs Start at c.£5k

Circulation = 366k / Readership = 767k (56% Female / 72% ABC1)

Valentines Day -Featuring the usual beauty and fashion as well as a Valentine’s Day gift guide.

Issue out: 8th / 9th February

Booking Deadline: Wednesday 1st February

February London Fashion Week - Perfect-bound edition featuring more than 100 pages of contemporary international design.

Issue out: 16th / 17th February

Booking Deadline: Wednesday 8th February

Credits:

Created with images by Olgierd Pstrykotwórca - "Another Facebook image ;-)" • eelke dekker - "Cinema" • David Barrie - "Madonna with the Hooped Earrings" • tookapic - "remote control tv television" • NS Newsflash - "Newspapers B&W (5)" • tookapic - "audio electronic home"

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