What impact has developing technology had on the relationship between the media and audiences? It's has changed enormously because the audience has now changed from adults to seniors, adults, teenagers and children. It is now easier to access media than ever before, anybody interested can access media in many different ways.
Happy Days Series (Fronzie Saves the Day): Acting was not great (forced emphasis on smiles and laughter), Laugh track added onto the forced feeling., mostly wide angle (cinematography was weird), Most of the shots were in one angle and were long shots. It consisted of slow cuts and pans.
The Next Step: looked like Reality TV with things like on going commentaries from cast members, Acting felt forced ( It was over dramatised which created tension. ), Intro was derible, They interview the cast asking them questions about how they felt when they were in that situation and review the thoughts they had.
- Edit Live
- Everyone has to be on the ball
- Control room is also known as the gallery
- Lights on a stand is a hazard
- Rehearsing is key: RX=rehearse
- TX=Transmission dates
- You can never re do anything (it's all live)
- PA: Calls in the shots (Script: the Camera)
- Vision Mixer: Switches between the feeds and choosing que graphics
- Floor Manager: makes sure everything runs smoothly on the studio floor and points at the ques: for the "Host"
- VT: videotape: pre recorded, gives the studio time to relax (10-30s)
- Qualities for success: communication, trust, concentration, teamwork, calm
- Pressure points: Start and end (because there is so much going on)
- SM: Sound Mixer
Cultivation Theory and Mean World Syndrome
Cultivation theory was a theory composed originally by D. Gerbner and later expanded upon by gerbner and gross (1976 - Living with the television: the violence profil Journal of Communication, 26, 76
Leading to Mean world syndrome:
Cultivation theory states that high frequency viewers of television are more susceptible to media messages and the belief that they are valid. Heavy viewers are exposed to more violence and therefore are affected by the Mean World Syndrome, the belief that the world is a far worse and dangerous place than it actually is.
How does the TV show affirm mean world syndrome?
They have a lot of close ups of the hands and the imagery is very dark making it hard to see what is happening. The music adds a lot of suspense. There were a lot of silhouettes and the camera is often out of focus making it hard to see. The bad guy had black leather gloves. These kind of gloves are generally used for dangerous and mean characters.
- Audience Research
- Have research question
- Quantitative, qualitative Information/Data
- No copywriting
- Target audience
- Make a survey?
- Primary and secondary research
- Demographics (Y10, SIS, Gender)
- Environment (Influence their habits)
How to find your audience?
- Program Title
- Target audience in mind
- Are the viewers relaxed or engaged
- Don’t stereotype
- What is the purpose of your research?
- Is there an audience for your product? Could there be more than one audience?
- Who are the audience? Age, gender, location, ethnicity, tv shows, movies, games do they use?
- What media do they consume? What magazines, TV shows, movies, games do they use? What platforms do they use? (TV, internet, Playstation, XBox, PC, Mac)
- How much time and money are they willing to spend on media product?
- What other products already exists which are similar to yours?
Quantitative Research Methods:
- Pre/Post Designs
- Pre existing Data
Question → “How do existing television content providers effectively attract and engage this fragment audience in this new and evolving media landscape?”
Primary Research: More complex, In Depth exploration, One to one talks with active industry players & observe, Focus on prospect companies
Secondary Research: Easier to conduct, Broad understanding, Obtained from the public sources, Focus on markets, Preparations for primary research
Purpose: Assess easy, low-cost and quick knowledge, Clarify the research question;, Help align the focu of primary research in a large scale and can also help to identify the answer; and, Rule out potential irrelevent project proposals (ex. The proposed work may have already been carried out.)
Limitations: The information lacks specific or does not exactly address question of concern, Some external secondary data may be of suspect quality or outdated, Internal secondary data such as sales reports and customers database mao only describe existing customers
How to use it: Identify the subject domain and where to acquire the information;, Gathering existing data;, Comparing data from different sources, if necessary and if feasible; and, Analysing the data
Where to look? Database, sale reports, past primary researches;, Government statistics and information from government agencies, Information resources companies, Different media such as articles from respected magazines and newspapers, reports from the university research centers or non-profit agency
In the beginning: Originally, the different types of media used different technologies … Which brought together the production system of media organisations
The Digital Revolution: Then along came the computer technology which brought together the production systems of media organisations: Books, newspaper & magazines originate on a computer now, Photographs
The Results: Media production is now faster & cheaper, Print, visual images and sound can now be integrated much more easily, Media organisations can take content from one form to another and experiment with cross-media forms
Convergence: Any website - incorporates text, images and sound or pictures, articles, videos, music - all these things that we used to consume separately so music on a record player or CD player, films on a television, text in newspaper & magazines - all have converged
360 degrees commissioning - 360 means programs are not just on our TV screens, but online and on mobile.
We need to make sure that everybody knows exactly what they need to do. I need to debrief everybody in the room one by one to make sure they know what they are doing. I need to make sure that if a camera man is about to hit something when they are filming I need to push them out of the way.