Social Media on Campus Dave Hilbert (Mar. 14, 2017)

Each social media channel offers its own advantages to university communicators.
By monitoring analytics such as audience engagement and reach, I have been able to determine which types of content are most effective on each channel.
Younger users (ages 18-24) make up a larger share of Twitter users than Facebook.

Call to Action

Despite having only one full day to promote this benefit, the event drew a large crowd and resulted in significant donations as word quickly spread via social media.
Follow-up social media posts let our fans know they helped a worthy cause.
Tagging other Twitter accounts improved the reach of this post. It also encouraged engagement from all of our key audiences: students, alumni, parents, friends and staff.

Major Event Promotion

Brown & Gold is the major fundraising event at St. Francis. Within four hours of posting on social media, the event was sold out.
As the event quickly sold out, we immediately posted updates on Facebook and Twitter to inform the public -- and thereby limit the calls and emails coming in to the athletic department.
Another follow-up post detailing the event's success.

Major Event Promotion with Other University Departments

Working with the alumni office, we drew an overflow response for our annual summer golf outing.
Sharing information on St. Francis' main social media accounts increased attendance at Homecoming.

Weather-Related Announcements

Graphics helped draw attention to announcements regarding spring sport rainouts and delays.

Graphics

One-Time Use Graphics

Graphics are a highly-effective means of attracting viewers as they scroll through social media.
A graphic can provide the viewer key details at a glance. Posting the graphic along with a link to a website offers the viewer the opportunity to learn more.

Template-Based Graphics

Using a consistent look on particular types of graphics draws regular viewers to them. These graphics, for example, were used to promote home games throughout the season. Using a template, the "Gameday" graphic maintained a similar look throughout the school year, but with a new photo and details for each event.
We also used a template for conference player of the week announcements.
A template-based graphic for ECU Campus Living could be used to alert students to upcoming deadlines. By developing a consistent look to any announcement pertaining to deadlines, viewers would more likely to notice them in their social media feeds.
Graphics are a means of conveying information on Instagram.

Alternative Uses for Graphics

Graphics can also be used as posters, flyers and table tents, as well as on electronic message boards.

Video & Animated GIFs

A video or animated GIF can convey information quickly and in a format that viewers are likely to see. As with graphics, the videos or GIFs can be posted with a link to a website that provides more detailed information.

"Social" Media

Social media gives organizations the opportunity to present a personal side to their staff.
Other campus departments also provide fun content to share.
Social media is a great way to promote campus events and community service projects.
Recognizing volunteers at major events
Just for fun

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